Experience:
5+ years of experience
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Employment Type:
Full time
Posted:
7/14/2016
Job Category:
Sales
Associate Principal/Customer-Centric Marketing Digital Strategy (Princeton, NJ)
ZS Associates, Inc. | Princeton, New Jersey
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Job Description

ZS (www.zsassociates.com) is the world's largest consulting firm focused exclusively on improving business performance through sales and marketing consulting solutions, from customer insights and strategy to analytics, operations and technology. Together, we design and implement strategies that lead to greater market share, more competitive operations and increased use of today's latest technologies. From 22 offices worldwide, ZS professionals draw on deep industry and domain expertise to deliver impact where it matters for clients. We are particularly known for our expertise in the pharmaceutical and health care sectors, yet work across a range of industries.

 

ZS' Business Consulting group delivers solutions to a broad spectrum of sales and marketing challenges. We also help our clients transform their sales and marketing strategies and organizations to improve their effectiveness. Our recommendations and solutions are based in rigorous research and analysis underpinned by deep expertise and thought leadership across the demand generation process.

 

ZS's Customer Centric Marketing (CCM) team is focused on using extensive customer knowledge about value, channel and offer preferences to design integrated marketing and sales promotion campaigns that deliver a personalized customer experience resulting in competitive advantage by consistently engaging customers, improving sales and marketing performance at scale.  A key component of our CCM value proposition is developing, deploying, measuring and optimizing digital tactics.  We have an opening at the Associate Principal level to build and lead our digital strategy capabilities within our CCM practice

 

BUSINESS CONSULTING ASSOCIATE PRINCIPAL, CCM Digital Strategy

 

RESPONSIBILITIES:

Responsibilities for this position focus in two main areas: Developing ZS's digital capabilities and client development.

  1. Developing ZS's Digital Capabilities
  • Develop, deploy and manage digital capabilities including:
    • Digital promotion strategy, including strategy for individual digital tactics, integrated strategy across digital tactics, and partnering on the development of integrated strategy across digital, off-line and sales tactics
    • Digital analytics, including Google Analytics, Adobe Analytics and support the development of detailed analytics which include digital, off-line, and sales
    • Digital optimization strategies for both individual digital tactics as well as integrated digital campaigns
    • Digital tactical deployment processes, including partnering with digital agencies to deploy tactics and integrated campaigns, providing best practices, etc.
  • Build, coach and mentor a digital team with experience in digital analytics / optimization, digital strategy, and digital deployment across all customer types (e.g. Health Care Practitioners (HCPs), consumers, etc.)
  • Develop / incorporate digital content capabilities, as appropriate
  • Link these digital capabilities and team to the broader CCM capabilities and team

 

     2.  Client Development

  • Building the go-to-market digital strategy for ZS
  • Drive sales growth in the digital area
  • Lead the effort to engage our Life Science clients in the development, deployment and optimization of digital promotion strategies
  • Lead project teams on digital client engagements
  • Partner with other ZS capability areas to ensure the digital solution is integrated with our other service offerings used by our clients
  • Drive ZS digital thought leadership via whitepapers, industry conference presentations, blog posts, and other channels

 

QUALIFICATIONS:

  • 10+ years of prior relevant work experience, preferably in professional services/consulting
    • Experience with Google Analytics, Adobe Analytics, and other relevant tools
    • Experience with managing a digital group
    • Experience in Life Sciences is preferred
  • High motivation, outstanding work ethic, maturity and personal initiative
  • Aptitude for, and enjoyment of, leading and managing teams
  • Strong oral and written communication skills that enable personal impact with senior-level decision makers
  • Strong attention to detail, with a quality-focused mindset
  • Analytic problem solving skills, with a creative and innovative outlook

 

ZS is a global consulting firm; fluency in English is required, additional fluency in at least one European or Asian language is desirable.

 

Candidates must possess work authorization for their intended country of employment.  An on-line application, including a cover letter expressing interest and a full set of transcripts (official or unofficial), is required to be considered.

 

ZS offers a competitive compensation package with salary and bonus incentives, complete medical/dental/life insurance programs and 401k. We are an Equal Opportunity Employer.

 

NO AGENCY CALLS, PLEASE.

About ZS Associates, Inc.

ZS Associates is a global management consulting firm specializing in sales and marketing strategy, operations and execution. Since our founding in 1983, ZS has been recognized around the world for our expertise in go-to-market and sales force strategies and our implementation capabilities. ZS helps companies achieve sales success by delivering both issue-specific solutions and large-scale business transformations. We focus on increasing sales for our clients, addressing a broad range of business issues in pursuit of that single goal. More than twenty years ago, ZS founders Andy Zoltners and Prabha Sinha, as professors, put their theories into practice with the creation of ZS. While we have strong academic roots, we're growing beyond them. We've expanded our industry focus, developed new product service areas and created new software tools to enable our services. One hallmark of ZS is our relationship with our clients. We partner with them, helping them make decisions about their business, and implementing change within their organizations. Our culture is unique, too. ZS is a place where excellence is the standard, teamwork is emphasized, and integrity is the norm.

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