No experience
Employment Type:
Part time
Job Category:
(This job is no longer available)
Grad Date

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Job Description

Job Summary

Why choose Wellmark? Wellmark is currently looking for a Brand Marketing Intern to join our team and get hands-on experience assisting with various brand marketing projects and key corporate sponsorships. We strive to offer meaningful work that assists in your professional development and provides value to the team. You'll gain insight into the rapidly evolving health insurance industry and put the skills and knowledge you've acquired in school to practice.

If you're eager to learn, collaborate with others, work beyond your potential, develop customer-focused solutions, and grow into an exciting career, we hope you'll consider joining us!

Wellmark has been named one of the best employers in the U.S. by Forbes Magazine, ranking #3 out of the top 500 midsize employers in the nation and 1st among midsize insurance companies!

What's the Brand Marketing team at Wellmark? We bring the Wellmark brand to life daily for our more than 2 million members across Iowa and South Dakota. Through corporate advertising and sponsorships, graphic design, copywriting and video production, we work creatively and collaboratively to preserve and enhance Wellmark's reputation as the gold standard in health insurance.

What projects might I support? Although subject to change, examples of projects include:

* Collaborate with the Sr. Brand Marketing Manager to comprehensively plan and execute one of Wellmark's signature sponsorships: Grand Blue Mile - the second-largest one-mile race in America and the Midwest's premier street run for all ages and abilities
* Develop integrated marketing communications plans and promotional campaigns for Grand Blue Mile to engage internal and external stakeholders and drive event registration
* Assist in managing PR activities before, during and after Grand Blue Mile, including drafting news releases, writing feature stories and developing social media content
* Build the Grand Blue Mile editorial calendar across various paid, earned, shared and owned media, and partner with graphic design to produce visual communications
* Attend all internal/external planning meetings; manage meeting agendas and action items
* Oversee logistics; recruit volunteers, manage food & beverage, develop event timelines
* Help lead and champion sustainability efforts; local partnerships and certifications
* Maintain event website; deploy updates, contribute content, and respond to inquiries

* Support corporate advertising initiatives; attend weekly status meetings and regularly interface with Wellmark's brand agency of record to manage production and/or processes as necessary
* Perform other brand marketing duties as assigned

This part-time, temporary position is employed Jan. 6 - May 8, 2020.

Minimum Qualifications Required (all must be met to be considered)

* Recent graduate or current college senior or junior pursuing a bachelor's degree in Public Relations, Communications, Marketing, Event Management or related field
* Experience planning events and writing corresponding promotional communications
* Proficient in Microsoft Office suite; working knowledge of WordPress helpful
* Strong organizational skills and demonstrated self-starter
* Excellent written and verbal communication skills
* Proven ability to think critically and take initiative
* Minimum availability of 20 hours per week (actual hours may vary)
* Must be available April 20 - 21 for corporate sponsorship events and activities