No experience
Employment Type:
Full time
Job Category:
Digital Marketing Coordinator
(This job is no longer available)
Plante Moran | Southfield, MI
Grad Date

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Job Description

From day one, make your mark. Our internal firm services focuses on the firm's critical business needs. From administrative opportunities to marketing and everything in between, our integrated solution approach is designed to help enable and manage growth, leverage resources, and mitigate firm operations. At Plante Moran, we have a privilege of serving clients and providing consultative services as they face challenges and seek new opportunities.

Your role.

Your work will include, but not be limited to:

* Execution of firm emails, including automated programs, nurture campaigns, event emails, and select newsletters and alerts; build, test, and send through the marketing automation platform.
* Help analyze and interpret behaviors and patterns to ensure successful interactions.
* Work with digital and marketing team members to develop and test new campaign models.
* Report on campaign performance to help identify and resolve issues and contribute ideas to improve results and increase efficiency
* Work with the digital team to evaluate email protocols and define best practices (e.g. quantity, frequency, review process)
* Help identify overall performance improvement measures and related processes, such as A/B testing, CTA testing, adaptive sending, etc.

As part of the digital marketing team, you would also contribute to other digital projects:

* Support the execution, and/or monitoring of select social media and digital advertising campaigns for lead generation and brand awareness, such as retargeting, pay per click, and social media.

* Assist with select website projects, such as occasional day-to-day website content updates, using the firm's content management system, bug fixes, site monitoring, quality checks and trouble shooting.


* Follow and share email marketing trends and best practices, identify and support testing and adoption of new tactics

* Ensure accuracy, timeliness, and consistency of all work requests

* Ensure all deployed campaigns are following appropriate laws and regulations.

The qualifications.

* Bachelor's Degree in Marketing, Journalism, Communications, Business Administration or other related subject area.
* Requires at least 1-3 years of experience in email marketing, inclusive of internships and/or volunteer positions while earning degree.
* Experience with content management systems, SEO, digital advertising, and social media marketing is preferred
* Technical working knowledge of email marketing and marketing automation, CRM and CMS systems
* Good working knowledge of MS Office and Adobe Creative Suite
* Strong computer skills including basic knowledge of HTML, CSS, JavaScript
* Professional services or agency experience is a plus

Our difference.

We are a nationally recognized public accounting, consulting, and wealth management firm, consistently ranked as one of FORTUNE magazine's "100 Best Companies to Work For." At Plante Moran, we live by the Golden Rule, fostering a relatively "jerk-free" culture with the lowest staff turnover rate in the industry. Our supportive network of well-rounded professionals is excited to catapult your growth and help pave your pathway to professional excellence.

Apply now. Make your mark.

This is an non-exempt position, so you may have to work hours that exceed the standard 40-hour work week.

Plante Moran is an Equal Opportunity Employer, committed to a diverse workplace.

Interested applicants must submit their resume for consideration using our applicant tracking system. Due to the high volume of applications received, only candidates selected for interviews will be contacted. Candidates must be legally authorized to work in the United States without sponsorship, with the exception of candidates that are bilingual in Japanese and English. Unsolicited resumes from search firms or employment agencies, or similar, will not be paid a fee and become the property of Plante Moran.

The specific statements above are not intended to be all-inclusive.