Refresh Your Employer Brand to Better Attract Talent

By Roberto Angulo (CEO) on April 27, 2012

Marc Hornung from Bernard Hodes Group wrote a great article about employer branding on ERE. In his post, Marc talks about refreshing one’s employer brand to reflect the reality within the organization now that the Great Recession has passed.

Some of the recommendations:

-Make sure your employer brand reflects the organization.

-Understand your employees and candidates and what they value.

-Use metrics to make the internal case for employer brand.

Read the full article.

Oh, and to see how your employer brand is doing on specific college campuses, check out our Employer Popularity Index.

Found in Employers