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Strategic Planning Manager (New York, NY)
ZS Associates, Inc. | York, New York
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Job Description

ZS Associates (http://www.zsassociates.com) is a global leader in marketing and sales consulting, outsourcing, technology and software. Since 1983, ZS has helped companies get the most out of their marketing and sales organizations. From 22 offices around the world, ZS experts use analytics and deep expertise to help companies across a range of industries (primarily pharmaceuticals and biotech, high tech/telecommunication, financial services, medical products/services, transportation and consumer packaged goods and energy) make smart decisions quickly and cost effectively.


We seek a Strategic Planning Manager to join our New York, NY office and lead our clients in developing a vision, ideas, and roadmap for how to activate marketing strategies.


ZS's Business Consulting group delivers solutions to a broad spectrum of sales and marketing challenges, basing our recommendations and solutions on rigorous research and analysis underpinned by our deep expertise and thought leadership. However, we want to make sure that the solutions we develop for our clients don’t just sit on a shelf. For example, we want customer segments to be humanized, to pop off the page and come to life. We want our clients to empathize with and feel the journeys that their customers are going through... and then to see a clear path for how to activate each customer along the way in a way that will resonate for them.


We are therefore evolving our Business Consulting group by developing a Creative+Design Expertise Center that is designed to further enable our consulting strategies to have a deeper impact, integrating form and function, creativity and rigor; by focusing not only on the data, insights, and strategy but also the synthesis, creative articulation, and activation plan.


As a Strategic Planning Manager, you will be critical to the development of our new Expertise Center. You will be partnering with internal teams and clients to conceive of innovative methods to connect business and marketing strategy to execution. You will also be charged with synthesizing insights, strategies, and executional ideas in way that best resonate with our clients, telling the engaging stories. And you will work with our visual designers and experience designers to bring those stories to life through a variety of creative articulations, techniques, and platforms.




  • Develop and articulate relevant marketing implications from strategic consulting engagements across multiple projects simultaneously
  • Motivate, coach and serve as a role model for teams of people who provide key support and delivery of client projects;
  • Design, facilitate, and moderate client workshops, including positioning, segmentation, customer journey, and customer experience
  • Work with other consulting team members and design team to bring strategic and tactical recommendations to life for clients
  • Orchestrate the design process with visual designers and experience designers
  • Bring specific knowledge, skills and processes in strategic planning and train others on strategic planning best practices, including in:
    • Crafting of customer personas from segmentation data and analysis
    • Mapping of customer journey and ecosystem
    • Developing communication platforms aligned to segments and journey stages
    • Drafting of creative and experience briefs
  • Demonstrate thought leadership on new and innovative programs, tactics, and customer experiences in the marketing world, both within and outside pharma
  • Partner with managers and principals in consulting group to drive business development and client relationships
  • Serve as an active leader in the Expertise Center
  • Cultivate the marketing expertise of our people



  • Bachelor’s degree required
  • At least 10+ years of pharmaceutical industry experience, including in strategic planning for a branding firm or agency
  • Experience working in advertising agency environment. Understanding of account, creative, and operational agency processes
  • Demonstrated success in team and people management
  • Strong decision-making skills and the ability to influence others
  • Ability to effectively partner with end clients, consultants, and agency personnel from a variety of disciplines (i.e., marketing, insights/ market research, sales, account, and creative) to orchestrate the effective pull-through of strategies in the development of customer engagements/experiences.  
  • Deep understanding of strategic brand segmentation, targeting, positioning, customer journey and customer experience
  • Excel at taking complex ideas and distilling and communicate into a big idea
  • Ability to take business insights and strategies and conceive of innovative, relevant, and tangible activation ideas
  • Eagerness and adaptability required to build a new capability within a large consulting organization
  • Strong analytical and problem-solving skills
  • Excellent oral and written communication skills; ability to guide construction of compelling visualizations for presentations across a variety of contexts.
  • A willingness to travel to meet client needs (Potentially 10-25%)


ZS is a global consulting firm; English fluency is required, additional fluency in at least one European or Asian language is highly desired.


Candidates must possess work authorization for their intended country of employment. An on-line application, including a cover letter expressing interest and a full set of transcripts (official or unofficial), is required to be considered.


ZS Associates offers a competitive compensation package with salary and bonus incentives, complete medical/dental/life insurance programs and retirement benefits. We are an Equal Opportunity Employer.






About ZS Associates, Inc.

ZS Associates is a global management consulting firm specializing in sales and marketing strategy, operations and execution. Since our founding in 1983, ZS has been recognized around the world for our expertise in go-to-market and sales force strategies and our implementation capabilities. ZS helps companies achieve sales success by delivering both issue-specific solutions and large-scale business transformations. We focus on increasing sales for our clients, addressing a broad range of business issues in pursuit of that single goal. More than twenty years ago, ZS founders Andy Zoltners and Prabha Sinha, as professors, put their theories into practice with the creation of ZS. While we have strong academic roots, we're growing beyond them. We've expanded our industry focus, developed new product service areas and created new software tools to enable our services. One hallmark of ZS is our relationship with our clients. We partner with them, helping them make decisions about their business, and implementing change within their organizations. Our culture is unique, too. ZS is a place where excellence is the standard, teamwork is emphasized, and integrity is the norm.

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