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Assistant Digital Media Planner (3715)
Zimmerman Advertising | Fort Lauderdale, Florida
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Job Description

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Assistant Digital Media Planner

Tracking Code


Job Description


The purpose of this job description is to describe the authority, responsibilities, and duties of an Assistant Media Planner.


The Digital Assistant Media Planner is selected and placed into the position by the Director of Digital Media. This position works under General Direction, providing overview of end result; work is completed unsupervised. Incumbent uses independent judgment and discretion to accomplish tasks. Plans/schedules/arranges own activities. Has considerable latitude of discretion and judgment within scope of position. Develops solutions to complex problems.

Overall Objective

The Digital Assistant Media Planner works with the media planning team, digital media group, and account service staff in the agency, to create and recommend digital media ideas.



* Help in the conception, creation and delivery of innovative, well-targeted, business-building marketing solutions across a variety of digital media to meet or exceed client objectives
* Work with media vendors and negotiate rates
* Maintain status reports on all interactive media initiatives
* Assists in the development, negotiation, implementation, tracking, reporting and optimization of online media buys
* Analyzes reports and works with the Digital media team and media planning team to recommend needed optimization and changes
* Completes the proposal, purchase and implementation of the developed plan i.e. RFPs, creating insertion orders, follow up on signatures
* Review vendor media kits, provide POVs and maintain vendor database
* Communicates day to day digital media related needs and outstanding project tasks to the account service team, project manager and traffic teams for any interactive media campaigns
* Assist with competitive reporting projects and site/network rankers for campaigns
* Assists the digital team in staying abreast of emerging trends and communicating innovative, business-building new media recommendations
* Reads and selects articles to include in our research archive and send to team weekly
* Works with traffic to ensure proper tagging of campaign as it will reflect reporting
* Maintain campaign timelines relating to media deliverables
* Supports the Digital media team to ensure that mobile, SEO, SEM, Social, and other local elements are part of the overall plan and reaching the originally defined media objectives
* Processes invoices, maintains finance chart on invoices and campaign finances to ensure that media vendors are paid properly and on time (including partner companies)

Required Skills


* Bachelor's degree in related field or equivalent work experience
* Internship in a full service agency in the area of interactive marketing preferred
* Effective writing skills
* Basic knowledge of interactive media concepts and methodologies
* MS Office: Internet Explorer, Excel, Word and PowerPoint
* Presentation skills and experience are highly desirable
* Familiarity with one or more of the following media planning tools is desirable: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons
* Third-party ad serving, tracking and reporting expertise (e.g. Double-click)
* Experience or related intern assignments in retail, restaurant, franchisee operations or Interactive advertising is highly desirable
* Employed at or intern role at full service agency is highly desirable

The responsibilities are many, various, and not limited to those written in this document

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