YuMe is the first dedicated broadband video advertising network built from the ground up that offers a brand safe advertising experience that can be delivered to any device - PC, TV, mobile and more - whether streamed or downloaded. YuMe co-founders Jayant Kadambi and Ayyappan Sankaran realized early on that a strong broadband and IP-based video ad monetization infrastructure did not exist. Whereas today's video advertising solutions are incremental modifications of existing text and banner networks, Ayyappan and Jayant recognized that video is fundamentally different and in order to properly ...


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