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Digital Copywriter/Editor - Pottery Barn
Williams-Sonoma Inc. | San Francisco, California
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Job Description

Requisition Number: PB-11353
Area of Interest: E-Commerce
Organization: Corporate
Brand/Division: Pottery Barn
Position Type: Full-time


The Digital Copywriter/Editor is responsible for all copy written for potterybarn.com. He/she collaborates closely with the e-commerce, web production and social media teams to ensure consistent storytelling and marketing messaging across the company. This position reports to the Editorial Manager.


Writes copy for e-commerce and web production teams, including email promotions, editorial features and website landing pages

Writes blogs, as needed

Collaborates with creative team to craft and execute digital marketing campaigns

Maintains editorial calendar and deadlines

Writes and maintains standards for ecommerce copy based on readability scores

Collaborates with e-commerce and web production teams to determine storytelling efforts and posting schedules

Maintains digital copy style guide

Tracks revisions and manages approvals for all copy


Excellent organization and prioritization skills

Ability to craft pithy, compelling and inspirational messages for a consumer audience

Ability to edit copy - including your own - with an eagle eye

Passion for home design and retail products

Experience working cross-functionally with internal teams

Four-year degree in a related field

Familiarity with Chicago Manual of Style

Ability to anticipate changes based on previous feedback from executives; a flexible and can-do attitude

*** A cover letter is required when applying for this position***

This position is not eligible for visa sponsorship.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.


Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

About Williams-Sonoma Inc.

Williams-Sonoma, Inc. is a specialty retailer of products for the home. The retail segment of the Company’s business sells its products through five retail store concepts: Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm and Williams-Sonoma Home. The direct-to-customer segment of the Company’s business sells similar products through its seven direct-mail catalogs and through six e-commerce Websites. The Company’s Williams-Sonoma stores offer a selection of culinary and serving equipment, including cookware, cookbooks, cutlery, informal dinnerware, glassware, table linens, specialty foods and cooking ingredients. The Company has two segments: retail and direct-to-customer. The catalogs reach customers in the United States, while the five retail concepts, as of February 1, 2009, operated 627 stores in 44 states. (Source: 10-K)

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