1-3 years of experience
Concerned about your lack of experience? Learn More...
Employment Type:
Full time
Job Category:
See more jobs for students and recent grads who studied:
eMail Marketing Analyst
Williams-Sonoma Inc. | San Francisco, California
Tell Us More About Your Job Preferences
By telling us what you think of this job, we can help find jobs that match your interests. If you want to see more jobs like this, click on the smiley face. Or if this job isn't what you are looking for, click the frowny face. Learn More...

Follow This Company

Job Description

Requisition Number: WE-11349
Area of Interest: Marketing
Organization: Corporate
Brand/Division: West Elm
Position Type: Full-time


Our Company

The west elm brand is part of the Williams Sonoma, Inc. family of brands. Williams Sonoma, Inc. is a multi-channel specialty retailer of high quality products for the home. Williams Sonoma, Inc. is one of the United States largest ecommerce retailers with some of the best known and most beloved brands in home furnishings. The west elm brand launched in 2002 and quickly became a leader in home furnishings that are approachable, affordable and sustainably produced. Today west elm is one of the fast growing brands in the Williams Sonoma, Inc. portfolio.


Assist in development of email marketing strategy for west elm including promotional campaigns, triggers/transactional campaigns, email capture/overall health of the email file, and a testing roadmap. Execute and report on email Marketing campaigns to increase incremental profit and to support west elm brand initiatives. Coordinate with brand e-commerce, email operations and Customer Relationship Marketing teams to implement brand strategies. Oversee and conduct analysis and provide insight to manage the success of the email marketing program and to improve efficiencies and processes.


* Management of daily email Marketing campaigns (promotional and triggers/transactional campaigns)
* Monitor email capture success and overall email health and make recommendations for changes where appropriate
* Assist in generation of ideas for testing/new email technology, assist in development and execution of testing roadmap
* Track production milestones to ensure timely delivery of campaign assets and communicate progress daily
* Coordinate with merchandising, store operations, public relations/social media, and credit card teams to set email launch dates and confirm appropriate landing pages
* Confirm segmentation or targeting with Brand and modeling team
* Assign campaign tracking codes for all campaigns using spreadsheet macros
* Review and approve all campaign test files, providing approval for deployment
* Upload weekly auto trigger files from merchants and inventory teams as needed
* Prepare data and creative reference for analytics archive
* Produce weekly campaign performance reporting, including engagement metrics, productivity trends, and test results
* Produce monthly reporting and analysis on auto trigger performance
* Manage seasonal updates in evergreen creative
* Participate in preparing monthly and quarterly presentations to brand partners
* Promo code and barcode management as needed
* Perform mainframe database uploads for each season
* Collaborate with peers on other WSI brands to share best practices and test results



* Bachelor's Degree
* 1-2 years of general business experience required
* Email experience preferred
* Direct Marketing and/or Retail Industry experience preferred
* Proven analytical and organizational skills
* Extensive Excel experience manipulating data in very large spreadsheets
* Ability to prioritize and work on multiple projects in a deadline driven environment
* Strong attention to detail; good follow-through skills
* Able to work well in team environment

Personal Competencies

* Global Business Acumen -- Understand the complexity of business on a global scale. Embrace cultural and individual differences with empathy. Work with the nuances of specific local cultures to make informed decisions.
* Strategic and Analytical Capability -- Ability to think globally, strategically, and objectively. Effectively translates data into actionable insights, strategies and financial plans.
* Leading Teams -- Attracts, develops and motives the talent needed for current and future business requirements. Articulates an inspiring vision for the future, establishes high performance expectations and sets example through own behavior. Ensures alignment of individual goals with overall business objectives. Coaches team members to success and holds individuals accountable for achieving results.
* Drive for Results -- Credibility earned through delivering results. Balances urgent and effective action, commitment to excellence, taking initiative to resolve problems and work quality. Demonstrates high initiative and provides leadership in a project-oriented environment.
* Effective Communication -- Communicates clearly and effectively with associates at all levels, board members, external partners and customers. Strong verbal and written presentation skills including the ability to communicate complex ideas in a simple way and to tailor key messages and presentation style to multiple audiences.
* Influence and Collaboration -- Builds and sustains collaborative relationships at multiple levels in the company. Able to work through complex disagreements and conflict to achieve resolution. Builds trust by including others and by keeping the cross-functional teams focused on the success of the entire company.

This role is not eligible for Visa sponsorship or relocation assistance.

Williams-Sonoma, Inc. is an equal-opportunity employer, and will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.


Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

About Williams-Sonoma Inc.

Williams-Sonoma, Inc. is a specialty retailer of products for the home. The retail segment of the Company’s business sells its products through five retail store concepts: Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm and Williams-Sonoma Home. The direct-to-customer segment of the Company’s business sells similar products through its seven direct-mail catalogs and through six e-commerce Websites. The Company’s Williams-Sonoma stores offer a selection of culinary and serving equipment, including cookware, cookbooks, cutlery, informal dinnerware, glassware, table linens, specialty foods and cooking ingredients. The Company has two segments: retail and direct-to-customer. The catalogs reach customers in the United States, while the five retail concepts, as of February 1, 2009, operated 627 stores in 44 states. (Source: 10-K)

This company profile was created by AfterCollege and is about Williams-Sonoma Inc.. This page is not endorsed by or affiliated with Williams-Sonoma Inc.. For questions regarding company profiles, please email: care@aftercollege.com.