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Employment Type:
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Job Category:
Software Development
Associate Manager - Testing and Personalization - Pottery Barn - Pottery Barn
Williams-Sonoma Inc. | San Francisco, California
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Job Description

Requisition Number: PB-11302
Area of Interest: E-Commerce
Organization: Corporate
Brand/Division: Pottery Barn
Position Type: Full-time


Williams-Sonoma, Inc.

Associate Manager - Testing and Personalization - Pottery Barn

Our Company

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.

Position Summary

The Associate Manager, Testing and Personalization, will conceptualize and execute Pottery Barn digital personalization and A/B testing strategies designed to improve site performance and the relevancy of our on-site experience to customers. This person will define both the long-term roadmap and manage day to day strategy and execution of our A/B testing and personalization efforts with significant opportunities to drive positive KPI growth. This role reports to the Manager of Pottery Barn Web Analytics.

Responsibilities Include:

* Drive the strategic vision of all facets of the A/B Testing and PZ program for Pottery Barn to increase company ROI. Collaborate with a cross functional team of analysts, site management, creative and IT to ensure roadmap aligns with business strategies and goals.
* Create and execute test and PZ campaigns using Target and homegrown PZ solution, enlisting IT development resources for more complicated functional test treatments.
* Identify testing opportunities using test results analysis and other data touchpoints (user experience, analytics reporting, behavioral tools, etc.). Drive stakeholders to ideate about site opportunities and future test plans.
* Work closely with our web analytics group to define KPIs and metrics for tests and PZ campaigns as well as providing constructive feedback on their analysis so results drive action. Use test results and analysis from analytics team to drive future tests and personalization strategy development.
* Monitor all metrics related to test and personalization results. Report recurring and ad hoc results and analysis to executives and stakeholders on a timely basis. Drive action, as-needed, based on test results and that are aligned with the business mission.
* Develop and document testing and pz campaign processes and policies to further improve campaign quality and executional efficiency.
* Work with the web analytics team to foster a culture of data-driven decision making across e-commerce that encourages validating or disproving assumptions about how we believe customers may react to various site experience scenarios
* Size and scope personalization program and testing opportunities, which should include a business case, an execution plan, and partnership buy-in.



* 3+ years working in an A/B testing and Personalization related function including campaign implementation and analysis.
* Experienced in utilizing A/B testing statistical concepts for performance analysis: Statistical significance, confidence intervals, and establishing variance thresholds are a must.
* Retail e-Commerce experience preferred.
* Bachelor's Degree in Business Management, Marketing, Data Science or equivalent.
* Relevant experience working with web analytics, personalization and testing tools: Experience with at least one web analytics tool (Adobe Analytics, Google Analytics, or similar) and one testing/pz tool (Target, Optimizely, or similar) required.
* Understands behavioral segmentation concepts and can dig into test results via Adobe Analytics with guidance from the analytics team.
* Self-starter who can ramp up quickly and thrive in a fast-paced environment.
* Strong attention to detail and organizational skills to manage a multiple work requests.
* Excellent communication skills and ability to interact with all levels of end users and technical resources. Comfortable presenting program strategy and results to senior management.
* Strong problem solving capabilities and a curious nature.
* High energy and results oriented with a passion for the role. Looking to drive improvements and change.

Williams-Sonoma Inc. is an Equal Opportunity Employer

Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

About Williams-Sonoma Inc.

Williams-Sonoma, Inc. is a specialty retailer of products for the home. The retail segment of the Company’s business sells its products through five retail store concepts: Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm and Williams-Sonoma Home. The direct-to-customer segment of the Company’s business sells similar products through its seven direct-mail catalogs and through six e-commerce Websites. The Company’s Williams-Sonoma stores offer a selection of culinary and serving equipment, including cookware, cookbooks, cutlery, informal dinnerware, glassware, table linens, specialty foods and cooking ingredients. The Company has two segments: retail and direct-to-customer. The catalogs reach customers in the United States, while the five retail concepts, as of February 1, 2009, operated 627 stores in 44 states. (Source: 10-K)

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