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Associate Manager E-Commerce Social - Pottery Barn Kids
Williams-Sonoma Inc. | San Francisco, California
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Job Description

Requisition Number: PK-11285
Area of Interest: E-Commerce
Organization: Corporate
Brand/Division: Pottery Barn Kids
Position Type: Full-time


Williams-Sonoma, Inc.

Associate Social Media Manager, Pottery Barn Kids

Our Company

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.


Responsible for leading the implementation of the Pottery Barn Kids social media strategy across all channels; leverage understanding of company and related industry trends to engage and enhance the brand community; drive innovation and grow KPIs.


Plan and execute brand social media initiatives:

* Manage brand presence on social networks, including Facebook, Instagram, Pinterest, and Twitter
* Create engaging social content tailored to each channel to help acquire and retain customers
* Develop creative social campaigns that ladder up to seasonal campaigns and support larger brand initiatives
* Identify and develop relationships with key influencers that can act as brand storytellers on behalf of Pottery Barn Kids.
* Manage weekly and monthly reporting and analysis; present results to cross-functional partners and management
* Follow and report on industry trends, best practices and competitive activity
* Manage and create blog content

Lead cross-channel efforts to support the needs of the online brand community and enhance member relationships:

* Provide support for local events, identifying branded content opportunities to leverage
* Plan and execute contests, giveaways, sweepstakes, etc.
* Partner with PR and customer care to directly address or assist in resolving customer service issues

Work with cross-functional teams to manage onsite community activities:

* Develop successful solutions to increase onsite engagement, customer interactions, and sharing opportunities
* Partner with Creative team to develop compelling site content and assets
* Solicit, manage, and present user-generated content
* Maintain a high level of consistency between members on- and off-site brand experiences

Support brand marketing groups with digital media strategies:

* Recommend best ways of communicating various marketing messages to members
* Support registry, partnerships and other key brand initiatives
* Document community initiatives in shared brand marketing calendar
* Provide ongoing campaign monitoring and reporting



* Two (2) years of social media, content and/or online brand marketing experience
* Significant project management experience
* Undergraduate degree required; concentration in Marketing, Advertising, Public Relations, Journalism or related communications field preferred
* Editorial experience in branded content or copywriting
* Actively involved in social media space, with a proven understanding of how to use social media tools to effectively listen, communicate, and build relationships
* Hands-on experience with online communities and social networking sites in a professional capacity, including Instagram, Facebook, Pinterest, Twitter, YouTube, and other emerging platforms
* Basic familiarity with Photoshop and experience creating graphics for visual-based platforms like Pinterest
* Technical understanding of existing digital platforms, emerging technologies, and integration strategies
* Excellent written communication skills, with the ability to successfully interact directly with customers and members of the community in a public forum
* Strong interpersonal skills with the ability to establish effective relationships with all levels within the company
* Effective time and project management skills, with ability to organize and prioritize efficiently
* Highly creative and self-motivated, with strong conceptual and decision making skills
* Proficient in Microsoft Excel and Powerpoint, as well as experience using social media tools like Sprinklr and Curalate for scheduling content and reporting performance

This position is not eligible for visa sponsorship.


Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

About Williams-Sonoma Inc.

Williams-Sonoma, Inc. is a specialty retailer of products for the home. The retail segment of the Company’s business sells its products through five retail store concepts: Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm and Williams-Sonoma Home. The direct-to-customer segment of the Company’s business sells similar products through its seven direct-mail catalogs and through six e-commerce Websites. The Company’s Williams-Sonoma stores offer a selection of culinary and serving equipment, including cookware, cookbooks, cutlery, informal dinnerware, glassware, table linens, specialty foods and cooking ingredients. The Company has two segments: retail and direct-to-customer. The catalogs reach customers in the United States, while the five retail concepts, as of February 1, 2009, operated 627 stores in 44 states. (Source: 10-K)

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