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Analyst, SEM
Williams-Sonoma Inc. | San Francisco, California
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Job Description

Requisition Number: SS-11100
Area of Interest: Marketing
Organization: Corporate
Brand/Division: Shared Services
Position Type: Full-time


Analyst, SEM

Our Company

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.

Job Purpose:

Directly manage Pay Per Click/ SEM (Search Engine Management) and Shopping/ PLA account strategies and execute day to day tactics to increase revenue, site traffic, and conversion and maximize return on ad spend across 1 or more Williams-Sonoma, Inc.'s (WSI) portfolio of Brands. Manage budgets including revenue and spend forecasts. Deliver regular reports, analysis and insights to measure and improve marketing program effectiveness. Manage seasonal keyword builds and audits, campaign testing, promotion execution, and daily bid optimization. This role reports into SEM Analyst III.

Responsibilities include but are not limited to:

* Plan, manage, and execute paid search/ PPC and Shopping campaigns, including but not limited to account setup, implementation of strategies in tool, campaign structure, budget management, and daily bidding.
* Daily campaign bid management with detailed attention to ROI and budget.
* Keyword analysis: Build seasonal keyword lists, analyze search volume, and make recommendations to eMarketing team.
* Write paid search copy, ensuring Brand guidelines met, for new ads and continually test and optimize existing ads.
* Make recommendations and execute promotional support.
* Execute on Shopping strategies and implement updates based on product launches.
* Deliver weekly and monthly search performance reports to eMarketing team and Brand partners.
* Support eMarketing team with ad hoc reporting.
* Collaborate with Search Engines to optimize SEM performance and stay educated on new opportunities.
* Test betas related to SEM working closely with Supervisor and report on results to eMarketing team.
* Stay educated on SEM bidding technology changes.
* Stay appraised and educated in SEM industry trends.
* Support eMarketing team with monthly accrual and invoices processing.
* Participate in weekly meetings with eMarketing team to review SEM performance and priorities.



* BS/BA Required
* 1-2 years minimum experience in online marketing with a focus on SEM campaign management, or equivalent experience
* SEM bid management platform experience a plus
* Google Adwords professional (GAP) and other SEM platforms certified a plus
* Strong MS Excel skills
* Knowledge of SQL a plus
* Well-organized, high attention to detail, deadline-oriented
* Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate across the organization
* Knowledge of a site analytics tool a plus
* Enjoys working with others as part of a team
* Entrepreneurial spirit and ability to work in a fast-paced environment

This position is not eligible for Visa sponsorship.


Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

About Williams-Sonoma Inc.

Williams-Sonoma, Inc. is a specialty retailer of products for the home. The retail segment of the Company’s business sells its products through five retail store concepts: Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm and Williams-Sonoma Home. The direct-to-customer segment of the Company’s business sells similar products through its seven direct-mail catalogs and through six e-commerce Websites. The Company’s Williams-Sonoma stores offer a selection of culinary and serving equipment, including cookware, cookbooks, cutlery, informal dinnerware, glassware, table linens, specialty foods and cooking ingredients. The Company has two segments: retail and direct-to-customer. The catalogs reach customers in the United States, while the five retail concepts, as of February 1, 2009, operated 627 stores in 44 states. (Source: 10-K)

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