Experience:
5+ years of experience
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Employment Type:
Full time
Posted:
6/2/2017
Job Category:
Marketing
Manager, Loyalty Marketing - Pottery Barn Brands
Williams-Sonoma Inc. | San Francisco, California
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Job Description

Requisition Number: PB-10900
Area of Interest: Marketing
Organization: Corporate
Brand/Division: Pottery Barn
Position Type: Full-time

JOB DESCRIPTION

Our Company

Pottery Barn, Pottery Barn Kids, and PBteen are a part of the Williams Sonoma, Inc. family of brands. Pottery Barn was built on the idea that home furnishings should be exceptional in comfort, quality, style and value. Originally founded in 1948, the brand was acquired by Williams-Sonoma, Inc. in 1986, when it expanded its scope to include furniture, accessories and decorating advice for every room in the home. Featuring exclusive products -- many designed by in-house artists and crafted in the USA -- Pottery Barn inspires great style for spaces small and large, effortless entertaining for every occasion, and thoughtful gifting year round. Pottery Barn Kids is a premier destination for well-made kids' furniture and accessories that launched in 1999 to bring style, quality and value to children's spaces throughout the home. Specializing ages from newborn to age 8, Pottery Barn Kids offers everything from bedding to bath accessories, cribs to classic toys, and luggage to lunch bags. PBteen is the first home retail concept to focus exclusively on the teen market. The brand was launched in 2003 and offers a complete line of furniture and accessories for teen bedrooms, study and lounge spaces, and college dorm rooms. PBteens' innovative product line is specifically designed to help teens create unique, comfortable spaces that reflect both their parents' appreciation for quality and their own personal style.

Our mission is to be the premier specialty home furnishings retailer in the world by delivering great product, great value and great customer service. Our vision is to be the destination for decorating and entertaining that enhances our customers' lives at home.

Summary:

As the Manager, Loyalty Marketing, you will be responsible for helping to lead the development, implementation and management of loyalty programs for the Pottery Barn Brands (Pottery Barn, PBteen, and Pottery Barn Kids). You will develop, execute, and manage cross-functional and cross-brand efforts to drive growth and retention primarily for the private label credit card and The Key loyalty programs. This role will serve as a key liaison between the brands, marketing, and external partners.

Responsibilities:

* Manage cross-functional effort to drive growth through a private label credit card program, and integrate loyalty initiatives into all marketing programs
* Assist in managing the integration of the Pottery Barn credit card program into The Key, WSI's cross brand loyalty program
* Partner closely with The Key team to ensure a seamless customer experience across tenders and to help develop and guide longer-term loyalty strategies for the program
* Help develop a strategy to drive acquisition in both the direct to consumer and retail channels as well as improve the retention and reactivation rates of current cardholders
* Drive innovation in the loyalty program, suggesting and executing new tests to drive KPI's towards goals; execute on a fast cycle of test, learn, roll out
* Partner with finance team to manage credit card marketing budget
* Act as the key liaison between the Pottery Barn family of brands and Alliance Data Services, the credit card banking partner
* Develop a deep understanding of the brand's identity including product, editorial and marketing initiatives in order to create loyalty initiatives that meet both financial and brand-building goals
* Keep abreast of loyalty market and competition; bring insights to the broader brand and Key team and use to inform strategy
* Assist in managing the creative process for loyalty by writing creative briefs and routing collateral to key stakeholders
* Collaborate regularly with merchants, marketing, creative, finance, external partner and cross-channel representatives to ensure alignment of goals and responsibilities
* Partner with email and emarketing teams to ensure a best in class, always-on digital marketing program to support the credit card acquisition and retention goals
* Oversee and conduct analysis and insight to manage the success of each program; partner with Customer Analytics team as needed to gather data and inform future programs
* Communicate results regularly through informal and formal presentations; provide insights and recommendations to brand partners and Executive Leadership and influence them to take action where needed

REQUIREMENTS AND QUALIFICATIONS

* BA required (Marketing/Business/Finance preferred)
* 6+ years of retention marketing experience, including credit card marketing experience, in a fast-paced multi-channel retail environment
* Proven track record in launching and managing private label or co-branded credit card programs, other tender-related loyalty programs is a must
* Strong understanding of direct marketing principles, Internet-based consumer behavior and online to offline consumer behavior
* Project management experience
* Proven ability to translate analytic data into strategic idea
* Excellent written, verbal, problem-solving and decision-making skills
* Demonstrated ability to successfully drive business results
* Self-motivated and detail-oriented
* Effective interpersonal skills with the ability to establish strong relationships with cross-functional teams at all levels

This role is not eligible for relocation assistance or Visa sponsorship.

Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

About Williams-Sonoma Inc.

Williams-Sonoma, Inc. is a specialty retailer of products for the home. The retail segment of the Company’s business sells its products through five retail store concepts: Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm and Williams-Sonoma Home. The direct-to-customer segment of the Company’s business sells similar products through its seven direct-mail catalogs and through six e-commerce Websites. The Company’s Williams-Sonoma stores offer a selection of culinary and serving equipment, including cookware, cookbooks, cutlery, informal dinnerware, glassware, table linens, specialty foods and cooking ingredients. The Company has two segments: retail and direct-to-customer. The catalogs reach customers in the United States, while the five retail concepts, as of February 1, 2009, operated 627 stores in 44 states. (Source: 10-K)

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