Experience:
5+ years of experience
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Employment Type:
Full time
Posted:
8/21/2017
Job Category:
Marketing
Marketing Manager - Cleveland History Center
(This job is no longer available)
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Job Description

Responsibility:

Reports to Director, Cleveland History Center; Responsible to drive attendance and membership sales to the Cleveland History Center.

Classification:

This position is classified as full-time, professional and is exempt from overtime compensation

Coordination:

Works closely with all areas within WRHS and associated with WRHS, including as needed, with the Board of Trustees, auxiliary groups, vendors, the news media, and the public. Collaborate with the Marketing Manager at Hale Farm & Village, the Development team, and Senior Staff to increase awareness and positive perceptions of WRHS and the Cleveland History Center, sell more memberships, and ultimately increase attendance at the CHC.

Duties:

Digital Marketing and Engagement - effectiveness measured by web and email analytics, social media analytics and online membership sales and ultimately attendance at the CHC

  1. Drives an active and responsive social media presence for the Cleveland History Center on Facebook, Twitter, LinkedIn, Pinterest, and Instagram through strategic content around events, exhibits, and collections.

  2. Develops and places optimized online content for upcoming events, exhibits, collections, and departments for the WRHS website.

  3. Responsible to optimize web presence through SEO and/or PPC.

  4. Maintains online presence and digital communication consistent with CHC brand to drive visibility and museum attendance.

  5. Manages online ticketing system and provides timely updates to event staff in regards to ticket sales, online activity, etc.

  6. Works closely with departments and event staff to create content and design elements for the eblasts outlined in an email marketing schedule.

  7. Manages the updates to online community calendars by providing approved content and links. Ensure information is consistent, current, and accurate.

Communications & Media Relations - effectiveness measured by admission results and earned media results

  1. Drafts news releases, marketing plans, and media outreach plans for events, exhibits, and sustained messaging.

  2. Proactively pitches media outlets and journalists.

  3. Responds to media inquiries and filters requests for interview, data, photos, etc. to the appropriate staff members.

  4. Effectively steward media relationships with prompt response time, follow through, and follow up including thank you's.

  5. Effectively analyzes the success of PR and communications efforts through event marketing reports and sharing reports in a timely fashion.

  6. Actively participates in special events sponsored by or at the WRHS History Center

Marketing material for the History Center

  1. Creates and implements annual marketing plan and budget that follows the program and events plan for the History Center.

  2. Evaluate marketing opportunities and efforts to develop recommendations based on data and research.

  3. Manages the production schedule, design, display, and distribution of marketing materials such brochures, rack cards, advertisements, and direct mail promotional pieces. (Either by outside graphic designer or the Marketing Manager themselves.)

  4. Coordinate photographic documentation of all CHC exhibits, special events, public programs, and special projects.

  5. Collect, report and analyze metrics for all marketing initiatives including websites, and refine plans accordingly. The focus is on cost effectively increasing attendance at the CHC and selling more memberships.

  6. Work collaboratively with staff to develop content.

  7. Maintain a repository of brand assets and messaging

  8. Other projects with the goal of generating attendance and membership sales.

Qualifications:

  1. A Bachelor's Degree in Public Relations, Communications, Journalism, or Marketing. 5-7 years of experience. Non-profit or event-driven marketing experience a plus.

  2. Excellent verbal, written, and interpersonal communications skills. Experience writing engaging and effective marketing copy.

  3. Proven success implementing integrated direct response campaigns across social media sites, a website, traditional media vehicles with PR/media relations to generate measurable results such as membership sales and/or traffic to an event for an organization.

  4. Intermediate to advanced computer skills including proficiency with excel, Google Analytics, and familiarity with Adobe Creative Suite (InDesign and Photoshop).

  5. Demonstrated ability at simultaneously handle multiple tasks, meeting deadlines and budgets.

  6. A self-starter and a team-player.

  7. Creative and curious.

TO APPLY PLEASE SEND OUR COVER LETTER AND RESUME TO JANET WATERMAN, HR ASSOCIATE (see below)

Qualifications

Applicants must be eligible to work in the specified location

About Western Reserve Historical Society

Western Reserve Historical Society was founded in 1867 to help preserve the early history of Cleveland and the Western Reserve. Over the years, WRHS collections have grown to be among the largest of any regional history museum and library in the country. The Library/Archives hold millions of items including books, photographs, manuscripts and documents making it a premiere research institute for scholars, the general public and genealogists. Highlights of the collections include Civil War materials, various ethnic and community collections including those of the African-American, Irish, Italian and Jewish histories of the region, and extensive business, industrial, entrepreneurial and political records. The museum includes two early 20th-century homes and houses one of the largest historic costume and textile collections in the United States, the country's largest collection of items related to the Shaker communities, 3,500 decorative arts artifacts owned by early residents of the Western Reserve, and approximately 800 paintings reflecting the history of the region. The Crawford Auto Aviation Collection contains more than 140 cars, 10 airplanes, and numerous motorcycles, bicycles and other transportation-related items.