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VSP Vision Care - Content Specialist/Public Relations Specialist
VSP | Rancho Cordova, California
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Job Description

General Summary

Under general supervision, leads, manages, plans, produces, implements and analyzes internal and external communications strategies and tactics for projects, programs, products, and services to various audience and market segments through varied channels.  Functional areas include technical writing, public relations, and/or marketing communications.

Essential Functions

Manages internal and external stakeholder and audience relations, including relationships with vendors, agencies, and other channel partners


Interprets complex issues and presents them effectively; adapts style, tone, and word choice to various channels or stakeholder requests


Maintains a pipeline of potential case studies and references by forging strong relationships with project executives and consulting team members for new topics and content based on trends within the company’s competitive landscape


Builds strong relationships with strategic external partners to maximize reach and influence third parties, such as analysts/ consultancies, to license their content and collaborate to produce or utilize ‘third party’ white papers & research reports


Identifies cross-team impacts and communicates needs as appropriate to peers and leadership


Responsible for the enterprise content portfolio including print and digital content directed internally to employees and externally to customers and other company stakeholders


Maintains a macro view of all content related to the company corporate brand and Business Unit brands around the globe


Researches and writes content for online and offline marketing deliverables such as requests for proposals, technical documentation, customer and product brochures, customer and employee testimonials, white papers, case studies, advertising materials, presentations, video and animation scripts, email campaigns, executive speeches and major internal company announcements


Consults with internal Line of Business Leads to understand their industry, insights and customer needs and then provide strategic written communications support their needs


Job Specifications

Typically has the following skills or abilities:


Bachelor's Degree in Marketing, Communications, or related experience 


Three to five years’ experience in related communications work for a variety of mediums and customizing content to targeted audiences


Portfolio of work and completed projects


Demonstrated ability to use creative ideas to research, present and recommend community involvement proposals


Demonstrated project management, analytical and problem solving ability


Excellent verbal communication skills with a demonstrated ability to speak in group situations with clear and concise communication


Strong writing, editing, communication, presentation, organization, and planning skills; ability to write documentation and reports that are clear, complete, and understood by both technical and non-technical audiences


Ability to organize individual responsibilities for multiple tasks, resulting in the timely and accurate completion and delivery tasks


Proficiency with word processing, flowcharts, and spreadsheet applications


Excellent interpersonal skills to foster cooperation amongst business partners and coordinate internal as well as external resource/workload


Regularly exercises discretion and independent judgment the in performance of his/her job duties


Ability to work with individuals from all levels of organization


Proficient in word processing and desktop publishing applications


Preferred Skills

  • Strong analytical skills, including the ability to design and maintain social media dashboards and extract insights to influence content strategies. A strong pulse on social media trends and ability to translate information into branded campaign + content

Working Conditions / Physical Demands

The working environment is generally favorable.  Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust etc.


The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.


About VSP

VSP provides a variety of flexible eyecare benefit plans. With nearly 38 million members, one in eight people in the United States relies on VSP for eyecare health coverage. VSP's Sight for Students program has helped more than 200,000 low-income/uninsured children receive free eyecare services since its inception in 1997.

This company profile was created by AfterCollege and is about VSP. This page is not endorsed by or affiliated with VSP. For questions regarding company profiles, please email: care@aftercollege.com.