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Employment Type:
Full time
Job Category:
Research Analyst
(This job is no longer available)
Viacom | New York, NY
Grad Date

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Job Description

Overview and Responsibilities

The Research Analyst will be responsible for the generating compelling consumer insights about the African American Consumer to drive BET Networks.


* Support research needs of the Brand Strategy, Programming, Marketing, and Scheduling with ad hoc requests and special projects
* Create thoughtful and innovative audience insights in order to strategically position and distinguish our networks in the marketplace
* Assist with execution and analysis of custom research projects to support specific business questions
* Build/Maintain databases to track and organize relevant Internal and External stats including market-intelligence, competitive positioning/analysis, industry trends
* Develop materials and presentations suitable for company wide distribution
* Work with programming to understand consumer needs that will drive new programs for BET
* Work with Marketing to evaluate on-air and off-air promotions/advertising
* Draw insights from primary and secondary sources to establish value of BET Networks to advertising partners
* Represent the fan to help drive a fan centered culture at BET
* Keep on top of Industry trends and key consumer insights

Basic Qualifications

* Bachelor's degree
* Strong analytic thinking, collaboration skills and operational discipline
* Evidence of ability to analyze data, draw conclusions and translate findings/results in a clear concise manner
* Strong Microsoft Office skills (Excel, PowerPoint, Word)
* Strong oral and written communication skills
* Highly organized, strong attention to detail, and ability to work in fast-paced environment and multitask
* Show potential to grow within the network and company
* Strong interest and knowledge of current trends related to Black culture, media and entertainment
* Pluses:
* Role or internship with national cable, streaming or broadcast network or major CPG company
* Experience developing data-driven consumer insights and/or market-intelligence research
* Experience working with media and syndicated tools (i.e. Nielsen products, MRI, comScore, Netbase, Google Analytics, Qualtrics, Triton, ART19, Adobe Analytics, Tableau and similar syndicated tools)
* Related college degree (Psychology, Marketing, Statistics)


About Viacom

Viacom, Inc. (Viacom) is a global entertainment content company. The Company operates through two reporting segments: Media Networks, which includes MTV Networks (MTVN) and BET Networks (BETN), and Filmed Entertainment. In June 2007, the Company sold its non-controlling equity investment in MTV Russia. In August 2007, MTV Networks and RealNetworks, Inc. created Rhapsody America, a venture offering a single, integrated digital music experience that consumers can access through their personal computer (PC), portable music device or mobile phone. In November 2007, Viacom and Network18 Fincap Limited (Network18), an Indian media and entertainment company, completed a 50/50 joint venture in India called Viacom 18 Media Private Limited (Viacom 18). In July 2007, it completed the sale of Famous Music to Sony/ATV Music Publishing. In September 2008, MTVN acquired Social Project, Inc.