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Marketing/Communications Specialist
University of Utah | Slc, Utah
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Job Description


Open Date 10/31/2018

Requisition Number PRN18809B

Job Title Marketing/Communications Specialist

Working Title Marketing/Communications Specialist

Job Grade E

FLSA Code Professional

Patient Sensitive Job Code? No

Standard Hours per Week 40

Full Time or Part Time? Full Time

Shift Day

Work Schedule Summary

M-F 8:00am - 5:00pm, as well as special/athletics events and possible occasional travel.

VP Area President

Department 00450 - Commuter Services - Operations

Location Campus

City Salt Lake City, UT

Type of Recruitment External Posting

Pay Rate Range $47,000-$51,000 DOE

Close Date 01/31/2019

Open Until Filled No

Job Summary

Marketing - Leads and develops Commuter Services marketing plans, promotions and campaigns for the department and its various internal segments. Cultivates partnerships with media contacts and sponsors to fund, advertise and host activities and events. Generates media products, both written and visual, for use in marketing activities. Also promotes positive public relations and develops campaigns to bolster Commuter Services' image with stakeholders and the campus community.

Communications - Develops, coordinates and executes a wide range of communications products and performs a variety of advertising, writing and project management tasks while using good judgment and strong interpersonal skills to plan and execute communications strategies. Utilizes traditional and electronic publishing technologies to produce communications that execute project objectives and generate revenue for Commuter Services. Manages social media channels for Commuter Services, as well as performing internal communications.


1. Develops and implements marketing plans and strategies by employing traditional and electronic publishing tools to develop the Commuter Services brand, increase its awareness and generate revenue.

2. Develops and communicates marketing materials, information campaigns and coordinates special events. Contributes to and leads various projects for Commuter Services and Auxiliary Business Development (ABD).

3. Adheres to project timelines, deadlines and manages routine communicative updates to department directors and others, as needed.

4. Collaborates withABDstaff to identify marketing, news reporting and brand-enhancing opportunities for Commuter Services andABD. Gathers necessary information to produce visual media products, email marketing pieces, press releases and other shareable content in both text and visual form.

5. Acts as a liaison between Commuter Services,ABDand the other Auxiliary departments, facilitating communication and collaboration. Monitors information, plans, updates and activities within Commuter Services and informs staff inABDand University Marketing in a timely manner. Works with communication teams to develop messaging and information campaigns.

6. Responsible for content development and management of the Commuter Services social media channels, along with monitoring the overall effectiveness of email and online communications strategies, refining and developing them as necessary.

7. Takes a strategic and timely approach to communications, particularly where developments and changes are concerned. Looks ahead to plan communications pieces (e.g. scheduling @TheU articles and announcements, social media posts and updates, etc.) well in advance and ensures that stakeholders are always up to date and made aware of developments important to them.

8. Monitors online activity, comments and reviews and responds quickly and positively. Organizes and executes promotional activities though coordination with industry partners,ABDand others.

9. As needed, responsible for creating, printing and disseminating Commuter Services signage, in coordination withABDdesign staff. Writes miscellaneous communications materials and ensures that published works are accurate, timely, appropriate and effective.

10. Performs web and Google analytics on a monthly basis and reports data to Commuter Services director andABDstaff. Provides quarterly marketing reports for Commuter Services andABDstaff.

11. Plans, executes and markets special events for Commuter Services,ABDand occasionally helps with other aux departments. May occasionally coordinate on-campus tabling with help of student advocates or interns.

12. Responsible for outlining marketing budget with assistance and approval from Commuter Services andABDleadership.


This job description has been designed to outline the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.

Minimum Qualifications

Bachelor's degree English, Journalism, Communications, or related field plus 3 years of related experience, or equivalency; excellent technical writing and verbal communication skills; familiarity with a variety of computer software; project management and strong interpersonal skills; ability to work both individually and in a team setting.

Some areas may require additional experience with specific computer systems and may require skills in interviewing, ad copy writing, editing, photography, web writing, graphic design, audio & video production, and oral presentation.

Master's degree in a related field may be preferred.

Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.


A Bachelor's degree in Business, Communications, Marketing or related field is preferred.

Excellent writing and verbal communication skills, familiarity with a variety of computer software packages and media editing programs, detail-oriented project management skills and strong interpersonal skills.

A creative sense for innovative marketing and communications strategies and ability to conceive of, develop and implement marketing campaigns and collateral from start to finish with minimal supervision.

Solid aptitude in copy writing, editing, content development for social media use and email marketing, occasional photography and web content development.

Ability to work both independently and as part of a team with limited management and oversight.

Other Skills and Personal Attributes:

* Proficiency in Microsoft Office Suite, Photoshop, Illustrator or comparable design programs.
* Proficiency in social media outlets including Facebook, Instagram, Twitter, YouTube, Snapchat, blogs and Pinterest.
* Good judgment and thorough consideration in decision-making processes.

Most of this position's work product is published and shared with the public, customers, fans and members of the university at high levels, so good and savvy judgment is imperative.

* Attention to detail at a high level and ability to sculpt a keen awareness of the university's political and social sensitivities.
* Self-directed and imaginative in accomplishing objectives though tested methods but also demonstrating a willingness to innovate and take new approaches that make sense in the ever-changing marketing and communications landscapes.
* Flexibility in work schedule to accommodate special events, occasional evening events, weekend athletic events and possible occasional travel.

Type Benefited Staff

Special Instructions Summary

Additional Information

The University of Utah is an Affirmative Action/Equal Opportunity employer and is committed to diversity in its workforce. In compliance with applicable federal and state laws, University of Utah policy of equal employment opportunity prohibits discrimination on the basis of race or ethnicity, religion, color, national origin, sex, age, sexual orientation, gender identity/expression, veteran's status, status as a qualified person with a disability, or genetic information. Individuals from historically underrepresented groups, such as minorities, women, qualified persons with disabilities, and protected veterans are strongly encouraged to apply. Veterans' preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law.

To inquire about this posting, email: employment@utah.edu or call 801-581-2300. Reasonable accommodations in the application process will be provided to qualified individuals with disabilities. To request an accommodation or for further information about University AA/EO policies, please contact the Office of Equal Opportunity and Affirmative Action, 201 S. Presidents Cr., Rm 135, (801) 581-8365 (V/ TDD ), email: oeo@umail.utah.edu .

The University is a participating employer with Utah Retirement Systems ("URS"). To be eligible for retirement contributions, you must be hired into a benefit-eligible position. Certain new hires are automatically assigned to the URS retirement plan and other employees with prior URS service, may elect to enroll in the URS within 30 days of hire. Regardless of whether they are hired into a benefit-eligible position or not, individuals who previously retired and are receiving monthly retirement benefits from URS must notify the Benefits Department upon hire. Please contact Utah Retirement Systems at (801)366-7770 or (800)695-4877 or the University's Benefits Department at (801)581-7447 for information.

This position may require the successful completion of a criminal background check and/or drug screen.

This company profile was created by AfterCollege and is about University of Utah. This page is not endorsed by or affiliated with University of Utah. For questions regarding company profiles, please email: care@aftercollege.com.