At UCB, we strive to be the patient centric biopharmaceutical leader. We are small enough for each member of our team to feel that their contribution counts and large enough to ensure that our combined efforts have an impact where it really matters. We are looking for enthusiastic and talented professionals who thrive on challenge and change.
The Clinical Nurse Educator will have direct responsibility for presenting our immunology products to an audience of medical professionals specializing in the area of inflammatory disorders. They will be required to demonstrate an excellence in developing and applying business processes that lead to achievement of sales goals and objectives. Provides educational support as identified to reinforce the nation and regional strategic goals.
Clearly understand goals of Company sales and marketing plans and attain objectives for assigned products on a monthly, quarterly and yearly basis.
Analyze data including business statistics and customer feedback that provides an information framework for the development of territory business plans.
Create and maintain successful business partnerships with customers by meeting regularly with target health care professionals and staff within assigned territory to understand their needs as well as needs of patient.Develop individualized approaches using relevant product information to meet their identified needs and obtain commitments from target to prescribe UCB products.
Develop strategy with matrix team within territory to identify call targets and develop physicians/sources for call plan.
Develop an extensive understanding of the customer's business / organization and patient population in order to assess their needs and develop plans and programs to meet both the needs of the customer and of UCB Immunology BU.
Meet with target customers on a routine basis and using RC approved materials determine strategy to employ to best meet customer needs and the needs of UCB.
Provide all customers with training, clinical in-services, and information regarding a new treatment for indicated Rheumatology Diseases and Crohns Disease
Conduct a clinical selling approach with customers combining individualized selling methods with approved marketing tools.
Provide office staff /RNs with educational information to help identify appropriate CIMZIA patients
Adhere to full and complete compliance of all selling activities within assigned territory to the standards of all State and Federal regulations.
Provide customer centric presentations using a consultative matrix selling approach.This is a clinical, solution-oriented selling technique enabling the representative to meet the needs of health care professionals who treat patients with inflammatory disorders.
Utilize designated sales reporting tool to identify highest potential customer targets and facilitate Company's evaluation of effort and impact.
Independently and within matrix team, identify territory needs for educational programs for health care professionals.Provide educational services.
Manage a territory marketing and promotional budget
Work in a matrix environment encompassing Medical Affairs and Medical Information, Reimbursement Managers, Managed Markets account executives, Brand Team, etc.
Consistently take prompt action to accomplish objectives and achieve goals beyond what is required.
Identify opportunities and take action to building strategic working relationships with internal and external customers.
Establish strong business relationships with key local, regional and national thought leaders within the geographical coverage area and assigned therapeutic areas.
Participate in conventions, meetings, and support groups relating to therapeutic area.
Travel within the assigned territory on a routine basis; some overnight travel may be required to see on a routine basis all target customers.
Utilize available resources in Medical Affairs, Managed Markets and Home Office to implement strategies.
Participate in sales and marketing strategy meeting on district, regional and national level to contribute ideas and concepts to assist Company with development of brand strategies.
Complete rotations in Home Office as requested to increase business acumen and market knowledge.
Serve as a clinical marketing advisor for marketing and communicating educational and informational opportunities
Participates in the "roll-out" of new marketing pieces, both in the field and at national meetings
Collaborates with the Manager, Clinical Nurse Educator and District Sales to develop and implement business goals, objectives and marketing strategies.
Maintains current clinical knowledge in the management of Rheumatoid conditions and Crohn's Disease.
Bachelor's degree, Registered nurse (RN) license required
BSN or four-year bachelor's degree or extensive clinical/industry experience required
Current nursing or HCP license in good standing
Rheumatology/GI/ Dermatology/Biological therapy or infusion experience preferred
Prior Industry experience preferred
Nurse educator experience preferred; Sales experience a plus
Demonstrated ability to develop strategic and actionable business plans
Specific skills & other requirements
Ability to work autonomously using discretion and independent judgment where necessary and appropriate
Strong communication skills - written and verbal; clearly conveying information and ideas in a manner that engages audience and helps them understand and retain messages
Advanced computer skills - MS Word/Excel/PowerPoint
Outstanding interpersonal skills; organizational skills, oral and written communication skills and flexibility to meet customer demands
Effective presentation skills, formal and informal, minimally on a one-to-one and small group (10 -15) basis
Demonstrates impact and influence on others by creating a professional and polished image of self and UCB
Problem solving skills
Travel to meet geographical demands
Manage multiple tasks
Assimilate new information
Adapt to a variety of clinical settings (academic, private office, community)
Has not been debarred or disqualified by any governmental agency.
UCB, headquartered in Brussels, Belgium, is a global biopharma company with a team of 9000 talented employees, a strong market presence in more than 40 countries, over ‚¬3.4 billion in revenue (2013) and numerous strategic partnerships across the industry.
UCB and its subsidiaries encourage diversity in the workplace; we are an Equal Opportunity Employer. Minority/Female/Disability/Veteran
Division of UCB Pharma S.A., The UCB Institute of Allergy (IOA) is an independent and non-profit organization, created in 1987 to help doctors, scientists and patients all around the world in their fight for combating allergy.
In response to the worldwide allergy epidemic, the major objective of the Institute is to employ all the necessary resources for raising the awareness on allergy as a major health issue, amongst the general public, patients, healthcare professionals and public authorities.
Under the supervision of a Scientific Advisory Board made up of eminent European specialists in the field of allergy, IOA has initiated many actions. These aim to inform and educate about allergy, to improve allergy prevention, to promote research, to analyze the current situation and to define key actions to be taken over the coming years. Moreover IOA favors cooperation between various allergy related organizations. The Institute is present all around Europe with more than 20 national sections and in South Africa.
The Institute's web site and central membership library provide members with current relevant information, publications and educational materials about allergy. For the information and education of the general public, children, their parents, school teachers and caregivers, IOA has produced books and brochures, videos, educational games and other information materials. For the promotion of the allergy knowledge within the health care professionals and scientists and stimulation of new developments in allergy, IOA also organizes and holds meetings, symposia, conferences, workshops.
As a result of these activities, The UCB Institute of Allergy hopes to forestall the sobering prediction of certain epidemiologists: In 30 years' time, everyone may be allergic ... Unless we act now!