Experience:
3-5 years of experience
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Employment Type:
Full time
Posted:
8/25/2019
Job Category:
Marketing
Digital Marketing Manager
(This job is no longer available)
Tyndale House Publishers, Inc. | Carol Stream, IL
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Job Description

Tyndale House Publishers is one of the largest independently owned Christian publishers in the world with a mission to help readers discover life-giving truths through inspiring books and Bibles. We are looking for a qualified individual to join our team as a Digital Marketing Manager. In this role, you will manage and evaluate corporate marketing campaigns that create awareness through email marketing, content development and corporate website promotions. The ideal candidate is a team player who has a desire to grow in their own skills and share with others. If you are self-motivated and operate with a flexible mindset, we'd love to hear from you!

RESPONSIBILITIES:

* Oversee corporate website promotions and administration
* Manage and build email marketing strategy
* Manage consumer database
* Develop a lead generation strategy and nurture subscriber engagement
* Develop/oversee creative for corporate promotional efforts
* Collaborate with web team to optimize website and outbound creative
* Create various email lists and campaigns
* Determine email marketing KPIs
* Review campaign data for effectiveness and recommendations
* Segment lists based on behaviors such as past email engagements and website interactions
* Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email and corporate website promotions

REQUIREMENTS:

* College degree and 3-5 years relevant experience in marketing, communications, advertising, or related field
* Proficiency in marketing automation technology
* Experience with lead generation and lead nurturing
* Knowledge of SEO/SEM and Google Analytics
* Familiarity with analytical and database tools
* Strong written and oral communication skills
* Professionalism, organizational skills, and attention to detail
* Exceptional project and time management skills
* Experience with WordPress and Adobe Creative Suite a plus

About Tyndale House Publishers, Inc.

Tyndale House Publishers is located in Carol Stream, Illinois, a suburb west of Chicago. Founded in 1962 by Dr. Kenneth N. Taylor as a means of publishing The Living Bible, Tyndale House products include the "Left Behind" series and other New York Times bestsellers, New Living Translation Bibles, and other resources for church and family.