Experience:
3-5 years of experience
Concerned about your lack of experience? Learn More...
Employment Type:
Full time
Posted:
4/21/2019
Job Category:
Marketing
Digital Communications Coordinator II
(This job is no longer available)
Trustmark | Jackson, MS
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Job Description

Overview

The purpose of this job is to coordinate Trustmark's external digital media communications which will include developing social media content and creative on Trustmark's social media platforms, understanding social and digital trends and identifing opportunities for Trustmark. This position will be responsible for overseeing and implementing a variety of digital based projects, etc.

Responsibilities

* Develop strategies around social media for Trustmark by creating plans and editorial schedules, using existing and emerging channels to produce and actively participate in and monitor the effectiveness of such communications. Prepare creative messaging and design for social and digital platforms. Create and develop social media campaigns. Respond, refer and provide analysis across communication platforms. Monitor all social media channels and review sites for relevant discussions among peer competitors and within the financial industry by regularly reviewing sites for relavent discussions. Regularly report on how each channel is performing and provide strategic recommendations on how to improve/optimize for customer engagement. Integrate closely with other departments such as products and services, community engagement, etc. Work with other lines of business on new initiatives, campaigns or products and services. Communicate frequently of community initiatives and new campaigns throughout Trustmark's footprint.
* Develop online digital communications with the goal of driving actionable insights for campaign optimization for a variety of projects. Identify digital opportunities for social media, digital ads, digital trends and placement. Create and maintain project timelines, schedules and cost estimates to support the progress of initiatives, including reports, analysis, and recommendations for future enhancements. Actively watch social media trends and topics to advise on how Trustmark can continually adapt to better communicate with our social community. Understand digital advertising for social and other digital mediums. Understand digital user behavior to develop more user-friendly experiences.
* Understand all aspects of digital communications and social media and stay up-to-date with new developments and emerging technologies. Utilize measurements and tools to provide progress reports and insights, while continually finding ways to improve on metrics through research and new initiatives.
* Maintain and update as needed our policies and procedures to ensure all digital-related activities conform to applicable regulatory and finance standards. Prepare presentations and dashboards for management and marketing team highlighting campaign performance and tracking business goals. Research peer groups and understand vendor relationships
* Perform additional duties and responsibilities as assigned.

Qualifications

* Advanced knowledge of word usage, grammar, sentence structure, and paragraphing
* Knowledge of social media and digital communication platforms
* Knowledge of the financial industry preferred
* Strong written, visual and verbal communication skills, with an ability to communicate with people at all levels inside and out of the organization.
* Skills using design programs including InDesign, Photoshop and Adobe Acrobat Pro.
* Understand current social media landscape and marketing potential across channels.
* Proven ability to perform and apply design skills across multiple channels including web, traditional and digital.
* Ability to navigate and maintain social media channels effectively
* Ability to connect with consumers through innovative storytelling
* Experience creating content with a strong SEO focus
* Measure and report on the effectiveness of content messaging and delivery, determining which methods work for the brand
* Proficiency in Microsoft Office including but not limited to Word, Excel, Outlook and PowerPoint.
* Must be able to work independently, without close supervision
* Ability to organize, budget and prioritize a variety of projects simultaneously. Strong attention to detail and proactive nature is essential
* Ability to learn and adapt to new and changing environments
* Ability to be flexible in all situations
* Ability and willingness to work some evenings and/or weekends to respond to urgent member inquiries or company updates
* Four-year college degree with preferred focus on a communication-related field such as Social Media, Marketing or Communications
* 2-3 years of previous experience in digital and social media
* Experience in imagery and messaging preferred