Trek Bicycle Corp

Trek has created a interesting and well-written history entitled "A Trek through Time - The History of Trek Bicycles". It appeared on the Trek Dealer website in February of 2002. The five page article, in PDF format, is here . An interesting presentation of the business history of Trek was made by Richard A. Burke, Chairman and CEO of Trek, in October of 2000. It is available here as a streaming video . The presentation was made as part of "Profiles of American Enterprise" at the University of Colorado. Trek's Richard Burke was interviewed by Leigh Buchanan of Inc.com. Her article, "Trek's Burke: ...


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