Experience:
1-3 years of experience
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Employment Type:
Full time
Posted:
1/6/2020
Job Category:
Marketing
Collegiate Marketing Specialist - Florida...
(This job is no longer available)
tinder | West Hollywood, CA
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Job Description

Tinder brings people together. With tens of millions of users and a presence in every country on earth, our reach is expansive-and rapidly growing. Your work here can change the world. As a member of our Marketing team, you'll be part of a multidisciplinary group of strategic thinkers, storytellers, designers, and talented campaign professionals.

We're looking for a Youth Marketing Specialist to join our Tinder U team, (a student-only feature available for traditional 4-year college and university students in the US). They'll be responsible for building regional brand affinity and increasing local consumption within key schools in the Tinder U Student Brand Marketing Manager (SBMM) program. Through this position, they'll work to foster loyalty, cultural authenticity, and drive positive brand sentiment on campus.

In this role you will:

* Manage the day-to-day logistics of the Tinder U program on regional campuses by owning direct communication and management of a select group of SBMMs
* Approve SBMM campus activity proposals, creative assets, proactively tracking campus activity, and campaigns
* Create actionable, localized strategies around potential activations on college campuses located in your region. Implement those strategies and activations in parallel or conjunction with local SBMM teams
* Share with HQ Tinder U activities on managed SBMM campuses through weekly email reports and weekly calls
* Review market trends and competitive analysis on what other brands are doing on campuses
* Set, communicate, and maintain timelines, budgets, and priorities on every project.
* Think outside the box, getting creative and turning collegiate insights into localized activations
* Identify areas of opportunity and growth at campuses within the region, specifically around collegiate playgrounds like music, art, tech, etc.

We're looking for:

* Bachelor's degree in Marketing or Communications or similar discipline
* 1-2+ years direct marketing experience in field marketing (recent graduates welcome)
* Past Student Marketing experience a plus as an ambassador or other relevant position
* Extensive knowledge of regional, and collegiate landscape
* Must be a team player, collaborative, proactive, and flexible
* Self-directed, efficient and able to handle multiple tasks and priorities in a professional and confident manner under tight deadlines
* Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities
* Familiar with the creative development and production process is a plus

Expectations:

* Expect to spend about 15 hours a week working
* Travel to a minimum of one activation per campus per semester (paid for by Tinder)

As part of our team, you'll enjoy:

* Exposure to the hustle of a startup with the impact of a global business
* Tremendous opportunity to solve some of the industry's most exciting problems
* Working with an extraordinary team of smart, creative, fun, and highly motivated people

About tinder

Tinder Box has been around since 1928, and due to our legendary ties to the world's oldest and most respected cigar makers we are truly proud to be the only non-Cuban company to have our own Exlcusive line of Punch cigars - Punch Prensada. Punch Prensada is a limited batch of truly matchless, rare blends.