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Time Warner Cable | Dallas, TX
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Job Description

Posting Job Description

About Us....

Spectrum Reach is the advertising sales division of Charter Communications, Inc. The company offers custom solutions for the modern media landscape utilizing national cable networks, internet advertising and promotional events supported by marketing, research and award-winning creative services. Spectrum Reach applies insightful research to understand consumer behavior and build targeted, multi-screen media plans personalized for each customer.

With offices in 41 states and 147 markets, Spectrum Reach covers over 27 million households throughout the country. From traditional commercial advertising to exciting new possibilities in interactive media and multi-screen solutions, Spectrum Reach's consultative team brings advertisers effective, efficient ways to turn our audiences into their customers.

What We Offer....

Competitive pay for both our undergrad, graduate and technology positions.

Internship Requirements...

* Internship will last approximately 10 weeks
* Must have at least a 3.0 GPA or greater at time of application
* At time of application, you must be enrolled in an educational institution

Hear directly from our former interns and see what they are doing now: https://tinyurl.com/wdscdxc

Job Description...

As an intern, you will help our Research department do the following:

* Champion the viewer. Tap into 1st party and 3rd party data to tell a holistic, unified story on modern TV viewing. Change how our advertisers think about their customer.
* Study the industry. Keep a pulse on consumer and television trends and synthesize your perspective with your peers and your sales teams. Find the patterns in the market no one else sees.
* Delight our clients. Spectrum Reach has access to a wealth of audience and industry data. Some of which has never been seen by our advertisers and only Spectrum can provide. Help us find the stories that matter most to our clients.

The objective is to create an in depth analysis of media consumption in an important Charter market that will help inform Spectrum Reach sales strategy using proprietary set top box data and syndicated research tools.

Analyze viewership patterns for a Spectrum Reach market examining audience characteristics, viewership patterns and other items

Items to examine include audience composition, demographic composition, and network duplication

The goal of the analysis would be to inform sales strategy in the market

The intern will work with their supervisor to clarify the business questions the project will answer. The intern will determine what analyses should be conducted and will then gather the required data. Once the analysis is completed, the intern will create insights and show how the results can impact Spectrum Reach sales. The intern will also have the opportunity to present results to Spectrum Reach leadership.

* Clarify business question the analysis will seek to answer
* Determine what data and analysis are required
* Collect data from set top box database
* Conduct analysis and distill insights from results
* Build report and presentation
* Present findings to Spectrum Reach leadership


* Ideally working towards a quantitative degree such as mathematics, economics, or statistics
* Strong Excel skills
* Experience finding insights/telling stories using data
* Experience using PowerPoint
* Exposure to relational databases a plus

About Time Warner Cable

Time Warner Cable Inc. (TWC) operates as a cable operator in the United States. The Company operates in five geographic areas: New York state (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. TWC offers residential and commercial video, high-speed data and voice services over its broadband cable systems. As of December 31, 2008, TWC served approximately 14.6 million customers who subscribed to one or more of its video, high-speed data and voice services, representing approximately 34.2 million revenue generating units (RGUs), which reflects the total of all TWC basic video, digital video, high-speed data and voice service subscribers. As of December 31, 2008, the Company served approximately 13.1 million basic video subscribers. TWC markets its services separately and as bundled packages of multiple services and features. In addition, TWC sells advertising to a variety of national, regional and local customers. (Source: 10-K)