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Time Warner Cable | New York, NY
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Job Description

Posting Job Description


* This position is part of our Paid Internship Program.
* Internship will last between August/September thru December. Approximately 10 weeks.
* Must have at least a 3.0 GPA or greater
* You must currently be enrolled in an educational institution and be returning in the Fall. Candidates must also be in the NYC area.

Spectrum Reach is the advertising sales division of Charter Communications, Inc. The company offers custom solutions for the modern media landscape utilizing national cable networks, internet advertising and promotional events supported by marketing, research and award-winning creative services. Spectrum Reach applies insightful research to understand consumer behavior and build targeted, multi-screen media plans personalized for each customer.

With offices in 41 states and 147 markets, Spectrum Reach covers over 27 million households throughout the country. From traditional commercial advertising to exciting new possibilities in interactive media and multi-screen solutions, Spectrum Reach's consultative team brings advertisers effective, efficient ways to turn our audiences into their customers.


Contribute to the company's vision, strategic objectives and execution plan serving as a vital link between the Research, Strategy, New Product Development teams and Field Sales Support Teams; helping Spectrum Reach turn insights into competitive advantages and developing assets and marketing collateral to support the top two most important verticals; Automotive and Political.


* Ability to translate data and broader information into a meaningful and actionable set of insights and recommendations that can be executed by the management team
* Passion for market driven insights and shaping the forces of the media and advertising industries
* Outstanding verbal, written, presentation and sales skills, with deep leverage of Microsoft suite (esp Excel & PPT)
* Ability to effectively operate and communicate across different Spectrum Reach departments (e.g. Research, Marketing, Field Teams) and across different levels
* Self-starter who is able to probe with the right questions to support the timely and effective completion of their assignments
* Understanding of the consumer, technology and competitive forces impacting the advertising and cable industries a plus

About Time Warner Cable

Time Warner Cable Inc. (TWC) operates as a cable operator in the United States. The Company operates in five geographic areas: New York state (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. TWC offers residential and commercial video, high-speed data and voice services over its broadband cable systems. As of December 31, 2008, TWC served approximately 14.6 million customers who subscribed to one or more of its video, high-speed data and voice services, representing approximately 34.2 million revenue generating units (RGUs), which reflects the total of all TWC basic video, digital video, high-speed data and voice service subscribers. As of December 31, 2008, the Company served approximately 13.1 million basic video subscribers. TWC markets its services separately and as bundled packages of multiple services and features. In addition, TWC sells advertising to a variety of national, regional and local customers. (Source: 10-K)