Experience:
5+ years of experience
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Employment Type:
Full time
Posted:
8/23/2017
Job Category:
Marketing
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Brand Manager-SuperAmerica
Tesoro Companies Inc. | Tempe, Arizona
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Job Description

Requisition ID: 60782

POSITION SUMMARY:

Implements customer value propositions and related marketing programs that grow brand equity as appropriate for the applicable brand portfolio within a given geographic marketing area. May supervise Brand Management Specialists and/or third-party advertising agencies. Assists with the development of all consumer-facing marketing communication efforts including, but not limited to i) media plans, ii) creative development, iii) promotions, and iv) consumer market research (e.g., awareness and usage studies). Implements brand image and trademark standards, and the tools that measure compliance against the related standards.

KEY RESPONSIBILITIES:

Advertising Development/Coordination (above the line/Media)

  • Implement advertising campaigns for branded channels of trade
  • Implement regional and national promotions
  • Support ad agency partners to implement and track all regional and local campaigns
  • Accountable for portions of budgets related budget

Point of Purchase Program (below the line/POP)

  • Implement production timelines for on-time printing and distribution to retail sites
  • Accountable for portions of budgets associated with POP program

Cooperative Advertising Program Management

  • Implement program guidelines
  • Manage program utilization reporting tools
  • Manage communications with field marketing organization regarding utilization rates and recommendations for proper usage of funds
  • Accountable for portions of budgets associated with Cooperative Adverting Program

Brand Standards and Related Programs

  • Manage brand and image standards and related reference guides
  • Manage relationship with Third-Party mystery shop program administrator(s)
  • Implement survey questionnaire and scoring criteria as needed
  • Manage ‘dashboard’ for reporting results to customers and key stakeholders
  • Manage Performance Support Program for sites failing to meet passing criteria
  • Manage reward program for qualifying sites
  • Accountable for portions of budgets associated with Brand Rewards Program

Loyalty Program Administration

  • Implement proprietary Tesoro loyalty programs for related brands in applicable markets
  • Support the implementation and/or performance tracking of third-party loyalty programs

Financial Analysis

  • Develop financial models as appropriate to support brand marketing programs
  • Run SAP reports
EDUCATION AND EXPERIENCE:
  • Minimum undergraduate degree in business with emphasis in brand management, marketing communications or economics required.
  • Masters preferred
  • Minimum 7 years in brand, advertising, marketing, project management, program administration or related fields required.

Tesoro Corporation, a Fortune 100 company, is a leading independent refiner and marketer of petroleum products with a strategically focused presence in the western United States. Tesoro, through our subsidiaries, owns and operates seven refineries with a combined capacity of over 895,000 barrels per day. Our retail-marketing system includes over 2,400 retail stations under the ARCO®, Shell®, Exxon®, Mobil®, USA Gasoline™, Rebel™ and Tesoro® brands. Our full-service logistics business, a master limited partnership formed by Tesoro Corporation as Tesoro Logistics LP (TLLP), owns and operates 4,000 miles of crude oil, refined products and natural gas pipelines; 29 crude oil and refined products truck and marine terminals; 15 million barrels of storage capacity; two crude oil rail facilities; and four natural gas processing complexes. Headquartered in San Antonio, Texas, our operations span 18 states.

Our strength lies in our investment in employees and in their future. We measure success not only by the products we bring to our customers, or the financial results we deliver to our shareholders, but also by remaining true to our core values of safety and environmental stewardship, respect and integrity.

Discover your strengths and invest in your future by applying today.

Employees must be able to perform the essential functions of the job with or without reasonable accommodation.

Equal Opportunity Employer: Vet / Disability

Posting Notes: || Tempe || Arizona || United States (US) || SF:LI-YCP-1 || |Marketing & Retail || 85281 ||

About Tesoro Companies Inc.

Tesoros Trading Company is a retailer and wholesale distributor of folk arts and crafts from around the world. Owner Jonathan Williams started the company in 1983. He personally selects the items we sell and works with the artisans who make the handicrafts we import.

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