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Brand Strategist
Syneos Health | Columbus, Ohio
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Job Description


Primarily supports the VP, Brand Strategist in the development of brand strategies through the use of strategy team tools and processes, as well as assistance in the development of strategy workshops. The Brand Strategist may also be asked to provide secondary support to the entire Brand Strategy team in the form of assistance with primary and secondary research fielding (e.g. competitive) and analysis to illuminate market and customer insights to help drive strategic recommendations.

Description of Duties

• Assists in development of research discussion guides, personally conducts interviews, attends client managed research, and synthesizes data and learnings to develop an informed point-of-view and strategically relevant recommendations
• Conducts and analyzes new and existing brand research and relevant data to gain insight into specific customer mindsets
• Assists in planning and facilitating brand positioning and creative strategy workshops, discussions, and brainstorms
• Assists in appropriate research, planning, and development of patient journeys
• Aids in the development and composition of brand strategies
• Create and apply strategic solutions to deliver against brand/client objectives (internally and with clients)
• Assists in writing creative briefs and project briefs (when appropriate) to provide concise information on objective, customer, and strategy to creative teams
• Collaborates with internal brand teams to integrate strategies into overall experience/brand plans and ensure strategic alignment across tactical initiatives
• Contributes to strategic recommendations related to experience planning such as channel strategy and tactical planning
• Stays current with industry news and competitive environment to continually expand knowledge

Minimum Requirements

• Bachelor degree required
• 2-3 years relevant agency experience
• Understands the purpose and application of GSW strategic tools (e.g. Brand Arc, Speak People Strategic approach, Messaging Strategy, etc.)
• Willingness to travel up to 25% of the time

Key Competencies

• Accountable, self-starter with a curious nature and willingness to learn and stretch their knowledge
• Communicates clearly and succinctly in a variety of communication settings and styles
• Ability to conceptualize and think strategically
• Strong time management skills and ability to manage deliverables across brands
• Passionate and focused on building strategic solutions for brands




Ohio [OH]

About Syneos Health

Why Syneos Health? Join a game-changing global company that is reinventing the way therapies are developed and commercialized. Created through the merger of two industry leading companies - INC Research and inVentiv Health - we bring together more than 21,000 clinical and commercial minds to create better, smarter, faster ways to get biopharmaceutical therapies to patients. Teaming with some of the most talented professionals in the industry, you'll gain exposure and work in a dynamic environment where you'll be supported with comprehensive resources including emerging technologies, data, science and knowledge sharing. Grow your career with a global company committed to shortening the distance from lab to life.

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