Experience:
5+ years of experience
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Employment Type:
Full time
Posted:
3/31/2018
Job Category:
Marketing
Industry:
Pharmaceuticals
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Vice President, Brand Strategy
Syneos Health | Columbus, Ohio
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Job Description

Overview

The VP, Brand Strategy will drive Speak People strategic approach for a number of key clients within GSW. VP, Brand Strategy is primarily responsible for all facets of brand planning across the brand team and as an integral part of individual Brand Leadership Teams. The VP Planning is tasked with the development of planning and research processes that identify unmet market needs through the illumination of customer emotions and market insights.

The VP Planning is able to work and balance both sides of the agency/client relationship by translating insights into a strategic point of view that can ground a team, lead to great strategic creative, adhere to measurable brand objectives and ultimately, elate clients.

Description of Duties

1. Strategy. The VP Brand Strategy works proactively in ensuring agency value by leveraging consumer insights into the development of a superior brand strategy and creative brand story that are unique to the market place. The VP Brand Strategy has an ability to create a brand gestalt that depicts a unified strategy that clients and creatives can rally behind.
2. Research savvy. The VP Brand Strategy offers clients a new perspective on the value of research as the collaborative interface between the agency, brand team and market research vendor. The VP Brand Strategy ensures that appropriate research methods are employed to meet agency and client objectives in building and launching successful brands. He/she must be able to independently analyze disparate research findings in a way that supports the development of a brand story but also protects the integrity of creative ideas.
3. Bring brand to life. The VP Brand Strategy uses human truths and strategy to drive the brand creation process. Through strong collaboration with the Creative team, he/she ensures that communications are on-strategy and emotionally resonate with all audiences throughout the launch, brand creation or creative development process.
4. Client / project management. The VP Brand Strategy works collaboratively with account and creative teams, but are also recognized by clients as 'go-to' delivery experts and demonstrate exceptional key client relationship management. The VP Brand Strategy helps drive improvements in delivery output as well as helping establish upfront agency scope and planning processes.
5. Tactical planning. The VP Brand Strategy must not only advocate for the overall brand strategy, but he/she must also contribute to its evolution. The VP Brand Strategy must understand and appreciate the tactical requirements of the business - and be capable of developing tactical solutions that deliver immediate results while supporting the brand experience.

Minimum Requirements

• 10 years marketing and advertising experience, at least 5 of which are in a planning and strategy role within an agency with direct client-facing and creative-facing responsibilities.
• Bachelor's degree required. Graduate degree preferred in behavioral sciences, business marketing and/or advertising.
• Previous supervisory experience, esp. in building, staffing and mentoring subordinates.
• Ability to travel up to 40% of time.

EEO Statement

Syneos Health, Inc. is an Equal Opportunity Employer that values the strength that diversity brings to the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information or any other protected status. If you require accommodation due to a disability in order to complete the application process, please contact our EEO Administrator at 781-425-4600 or by email at CorporateHumanResources@syneoshealth.com

City

Columbus

State/Region

Ohio [OH]

About Syneos Health

Why Syneos Health? Join a game-changing global company that is reinventing the way therapies are developed and commercialized. Created through the merger of two industry leading companies - INC Research and inVentiv Health - we bring together more than 21,000 clinical and commercial minds to create better, smarter, faster ways to get biopharmaceutical therapies to patients. Teaming with some of the most talented professionals in the industry, you'll gain exposure and work in a dynamic environment where you'll be supported with comprehensive resources including emerging technologies, data, science and knowledge sharing. Grow your career with a global company committed to shortening the distance from lab to life.

This company profile was created by AfterCollege and is about Syneos Health. This page is not endorsed by or affiliated with Syneos Health. For questions regarding company profiles, please email: care@aftercollege.com.