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Marketing Manager - Checking
Suntrust Banks, Inc. | Atlanta, Georgia
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Job Description

Marketing Manager - Checking-W442526


The ideal candidate is a highly organized planner and project manager as well as a driver of results with the ability to effectively influence others. This role requires a decidedly driven professional with exceptional organizational and communications talent including impactful persuasive writing and presentation development, influential speaking and executive presence.

Possess a fundamental understanding of the Checking business strategies, goals, products and services Design, coordinate and implement customer-need driven marketing programs for Checking, including tactical execution
Translate LOB strategies into a feasible and cost-effective marketing plan
Manage and prioritize multiple projects simultaneously with minimal supervision
Manage execution and results of marketing plan with ownership and accountability for all aspects from the idea through execution and results

Evaluate the implementation and the effectiveness of the programs; determine successes and make recommendations on improvements going forward Serve as key point of contact, with numerous service partners, in a leadership role to ensure a seamless on time, on budget delivery Manage and lead the plan implementation across all marketing tactics including: Mass Media Advertising (Print, Radio, Out of Home, TV), Direct Mail, Email, Online Display and Search, Mobile, Social, Sales Collateral, Promotional Marketing Programs and Merchandising Material Understand and apply approved risk management practices, including escalation of issues


BA/BS, MBA preferred

• 5 - 7 years of proven work experience in consumer marketing with a strong understanding/knowledge of bank products
• Bank product marketing experience strongly preferred
• Exceptional project management skills
Additional Requirements

• Strong knowledge of bank operations, LOBM/COE/LOB roles and responsibilities, legal and compliance and risk rules & procedures
• Ability to develop and manage projects from inception to completion, by gaining alignment, without flaw, on time and on/under budget
• Talent to establish a strong working relationship with service partners and various levels of management to ensure the successful delivery and implementation of programs and procedures
• Skill to serve as a key point of contact, with numerous service partners in a leadership role, and lead cross-discipline project teams
• Ability to consistently prioritize workflow with heavy emphasis based on business impact

Primary Location: GA-Atlanta Area
Work Locations: SunTrust Plaza Tower

303 Peachtree Street

Atlanta 30308


Equal Opportunity Employer: SunTrust supports a diverse workforce and is a Drug Testing and Equal Opportunity Employer. SunTrust does not discriminate against individuals on the basis of race, creed, color, gender, religion, national origin, age, disability, veteran status, pregnancy, marital status, citizenship status, sexual orientation, gender identity, genetic information, or any other classification protected by applicable laws.

To review the EEO Poster, copy and paste the following link into your brower: http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf http://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf

About Suntrust Banks, Inc.

SunTrust Banks, Inc. (SunTrust) primarily operates as a financial services holding company. Through its principal banking subsidiary, SunTrust Bank (the Bank), the Company provides deposit, credit, and trust and investment services. Through its subsidiaries, SunTrust also provides mortgage banking, credit-related insurance, asset management, securities brokerage and capital market services. The Company operates in five business segments: Retail, Commercial, Corporate and Investment Banking (CIB), Wealth and Investment Management, and Mortgage. The Bank operates primarily in Florida, Georgia, Maryland, North Carolina, South Carolina, Tennessee, Virginia and the District of Columbia. SunTrust provides clients with a selection of technology based banking channels, including the Internet, automated teller machines (ATMs), personal computers and around-the-clock telebanking. In May 2008, SunTrust completed the acquisition of GB&T Bancshares, Inc.

This company profile was created by AfterCollege and is about Suntrust Banks, Inc.. This page is not endorsed by or affiliated with Suntrust Banks, Inc.. For questions regarding company profiles, please email: care@aftercollege.com.