Experience:
5+ years of experience
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Employment Type:
Full time
Posted:
7/14/2017
Job Category:
Marketing
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Consumer Content Strategist-Mortgage, Lending, Cards
Suntrust Banks, Inc. | Atlanta, Georgia
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Job Description

Consumer Content Strategist-Mortgage, Lending, Cards-W437367

Description

The role of the Content Marketing Manager at SunTrust is to champion the brand and support specific lines of business with development and deployment of relevant, compelling and actionable best-in-class content assets. Content assets may be custom or curated and could include, but are not limited to articles, whitepapers, podcasts, thought leadership and client profile videos, infographics, calculators and worksheets. Content should reflect a deep understanding of the brand and the Line of Business goals and objectives.

Content Strategy

- Define, guide and execute a best-in class Purpose driven content strategy in alignment with both enterprise and line of business strategies and objectives

- Serve as a storyteller, developing content that inspires clients and prospects to take action

- Manage/perform content audits to identify content gaps and remove out of date material

- Analyze site usage data to maximize information delivery and enhance usability of content

- Partner with Digital Channel Management to create an online information architecture that enhances the customer experience and showcases SunTrust content in the best possible way.

- Develop, maintain, and enforce brand writing style guidelines

- Partner with Line of Business Marketing to develop a content strategy that supports the Line of Business Strategic Plan

Content Editing

- Ensure content is aligned with brand. Know what the brand should be saying and how it should be saying it. Support the SunTrust purpose of -lighting the way to financial well-being'

- Work with SEO expert to incorporate key words/tags into content and create content to align with key words

- Manage new content creation workflows

- Review and edit content provided by sources

- Ensure content compliance with legal, compliance, privacy, risk and brand

- Perform quality assurance checks on published content

Content Marketing

- Build, execute and measure content marketing strategy, plan, and success metrics. Ensure a steady stream of high-quality content is "always on" and optimized for best results.

- Leverage various forms of content such as articles, videos, infographics to support integrated content marketing campaigns.

- Support and extend marketing business objectives, both short and long term with a clearly defined content marketing strategy

- Recommend, develop and promote relevant content based on timely issues, events or circumstances that impact clients and prospect.

- Understand and build a content distribution/amplification plan in support of marketing objectives.

Qualifications

Required:

- College degree in Journalism, English, marketing, professional writing, communication, creative writing, Public Relations, media studies or advertising

- Minimum 5 years of experience in marketing services with specific knowledge of content marketing and content strategy

- Proficiency in project management

- Experience in agency management and managing multiple agency partners

- Experience analyzing, reporting and presenting results

- Budget tracking and management

- 5+ years experience in wealth management or brokerage industry with specific experience creating content for Financial Advisors to use with Affluent and High Net Worth segments

Desired Skills:

- Digital Strategy - Understand the digital ecosystem and the role of content in supporting search, advertising, social media, and marketing automation activities Paid Media - understanding how paid media campaigns work and the different types

- Social Media/Strategy - Basic understanding of all social platforms and their terms of servic

Job:Marketing
Primary Location: GA-Atlanta Area
Work Locations: SunTrust Plaza Tower

303 Peachtree Street

Atlanta 30308

Schedule:Full-time

Equal Opportunity Employer: SunTrust supports a diverse workforce and is a Drug Testing and Equal Opportunity Employer. SunTrust does not discriminate against individuals on the basis of race, creed, color, gender, religion, national origin, age, disability, veteran status, pregnancy, marital status, citizenship status, sexual orientation, gender identity, genetic information, or any other classification protected by applicable laws.

To review the EEO Poster, copy and paste the following link into your brower: http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf http://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf

About Suntrust Banks, Inc.

SunTrust Banks, Inc. (SunTrust) primarily operates as a financial services holding company. Through its principal banking subsidiary, SunTrust Bank (the Bank), the Company provides deposit, credit, and trust and investment services. Through its subsidiaries, SunTrust also provides mortgage banking, credit-related insurance, asset management, securities brokerage and capital market services. The Company operates in five business segments: Retail, Commercial, Corporate and Investment Banking (CIB), Wealth and Investment Management, and Mortgage. The Bank operates primarily in Florida, Georgia, Maryland, North Carolina, South Carolina, Tennessee, Virginia and the District of Columbia. SunTrust provides clients with a selection of technology based banking channels, including the Internet, automated teller machines (ATMs), personal computers and around-the-clock telebanking. In May 2008, SunTrust completed the acquisition of GB&T Bancshares, Inc.

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