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Omni Channel Business Analyst
Suntrust Banks, Inc. | Atlanta, Georgia
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Job Description

Omni Channel Business Analyst-W439149


SunTrust Bank is seeking an experienced Omni Channel Analyst to conduct a variety of analyses to guide strategic business planning. The Omni Channel Analytics team supports analysis of client interactions spanning SunTrust's ATM, Branch, Contact Center and Digital channels. This role will facilitate the blending of marketing and business strategies through insights generated from analysis of channel usage and client data. The candidate will identify trends in channel usage by client segments. Transactional data sources, demographic information and client response data will be central to analysis. Must be adaptive to changes in strategy and business demand. Analytics results will influence business and marketing strategies, as well as prioritization of future business initiatives.

The Business Planning Consultant will provide analytical support of identified business initiatives.
- Uses data mining and analytical skills to collect, organize, analyze and interpret data relating to client interactions across multiple client touch points.
- Partner with Lines of Business Strategy Leads and appropriate Marketing teams in the build of a coordinated strategy focused on meeting client needs.
- Monitor business performance to determine effectiveness of implemented strategies and present findings to appropriate stakeholders.
- Manage projects for timely response to appropriate stakeholder teams.
- Support additional ad-hoc analysis or projects as identified by manager.


Minimum Qualifications:

- Bachelor's degree in Mathematics, Economics, Engineering, Psychology, Marketing or a field with a quantitative focus
- 6+ years' experience performing statistical analysis, demonstrating in-depth knowledge of statistical methods for work such as client segmentation, model development, attrition analysis and/or A/B testing
- Extensive experience solving analytical problems using quantitative approaches
- Demonstrated technical proficiency related to the position, including use of Microsoft Office products (Excel and PowerPoint), SAS or advanced SQL experience
- Demonstrated ability to apply logical and critical thought processes to assigned tasks
- Demonstrated experience in communicating complex topics to various levels of audiences
- Demonstrated ability to lead projects to successful completion

Preferred Qualifications:

- Advanced degree in Mathematics, Economics, Engineering, Psychology, Marketing or a field with a quantitative focus
- 2+ years experience in test design, model development and/or client segmentation
- Experience in client journey analytics

Job:Other Professional
Primary Location: GA-Atlanta Area
Work Locations: Garden Offices

303 Peachtree Center Avenue

Atlanta 30303

Equal Opportunity Employer

SunTrust supports a diverse workforce and is a Drug Testing and Equal Opportunity Employer and does not discriminate against individuals on the basis of race, gender, color, religion, national origin, age, disability, veteran status or other classification protected by law.

EEO Poster

About Suntrust Banks, Inc.

SunTrust Banks, Inc. (SunTrust) primarily operates as a financial services holding company. Through its principal banking subsidiary, SunTrust Bank (the Bank), the Company provides deposit, credit, and trust and investment services. Through its subsidiaries, SunTrust also provides mortgage banking, credit-related insurance, asset management, securities brokerage and capital market services. The Company operates in five business segments: Retail, Commercial, Corporate and Investment Banking (CIB), Wealth and Investment Management, and Mortgage. The Bank operates primarily in Florida, Georgia, Maryland, North Carolina, South Carolina, Tennessee, Virginia and the District of Columbia. SunTrust provides clients with a selection of technology based banking channels, including the Internet, automated teller machines (ATMs), personal computers and around-the-clock telebanking. In May 2008, SunTrust completed the acquisition of GB&T Bancshares, Inc.

This company profile was created by AfterCollege and is about Suntrust Banks, Inc.. This page is not endorsed by or affiliated with Suntrust Banks, Inc.. For questions regarding company profiles, please email: care@aftercollege.com.