3-5 years of experience
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Employment Type:
Full time
Job Category:
Marketing & Communications Specialist - West Lafayette...
(This job is no longer available)
Purdue University | Lafayette, IN
Grad Date

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Job Description

The Marketing and Communications Specialist plays an essential role in developing, customizing, aligning and managing communications to prospective students. This role serves to promote the nine (9) unique MBA and Master's programs that the Krannert School of Management offers to a diverse global audiences. The Marketing and Communications Specialist will be tasked with assisting the Associate Director in developing engaging custom content strategies to reach target markets. The Marketing and Communications Specialist will also be a leading contributor in the expansion and management of content primarily for the Krannert Master's website, but also across multiple channels and communication tools such as automated communications, print collateral, and automated messenger service. In addition to developing engaging content, the Marketing and Communications Specialist will be tasked with ensuring accuracy, consistency, and proper voice across channels. Additional responsibilities may include writing feature pieces, developing business information pieces (i.e. white papers, ebooks, etc.), conducting market research, coordinating event promotions, supporting marketing and recruiting initiatives, and developing and executing communications plans and strategies.

The successful candidate must be a capable content manager, an excellent writer, and sound communications strategist. This requires the ability to draft compelling content in short and long form, that is optimized across devices, and maintains high SEO performance. This role will also be responsible for monitoring content performance using a variety of metrics. The Marketing and Communications Specialist must also be able to identify communication gaps and opportunities based on market trends and competitive benchmarking and then proceed to develop and execute response strategies. A successful candidate will also need technical competencies with communication systems such as comprehensive CMS and CRM systems. Other essential traits for the candidate include a collaborative spirit, attention to detail, exceptional organization skills, strong work ethic, and the ability to consistently perform at a highly productive level under tight deadlines.

This position functions in a collaborative environment within a higher education setting. The candidate will be required to deliver high-caliber results with integrity befitting the Purdue University brand.


* Bachelor's degree in Marketing, Communications, Journalism, English or related.
* Three years of marketing, communications or other related experience.
* Excellent grammar and written communication skills.
* Ability to develop and executive effective communications strategies and action plans.
* Skills in competitor benchmarking and research.
* Competence in leveraging data to drive content development along with strong organization prioritizing skills.
* Excellent attention to detail as well as technical skills in utilizing CRM and CMS platforms to disseminate communications.
* Strong reporting and data tracking skills.
* High self-motivation with ability to work in a fast-paced setting with tight deadlines.


* Experience working in a higher education setting.
* Demonstrated experience developing content towards a corporate or business audience.

Additional Information:

* Purdue will not sponsor a work related visa for this position.
* A background check is required for employment in this position.
* FLSA: Exempt (Not Eligible For Overtime)
* Retirement Eligibility: Defined Contribution Waiting Period.
* Purdue University is an EEO/AA employer. All individuals, including minorities, women, individuals with disabilities, and veterans are encouraged to apply.