Publishers Clearing House

Publishers Clearing House was founded in 1953 by Harold and LuEsther Mertz and their daughter, Joyce Mertz-Gilmore. With mailings offering consumers an unprecedented array of discounted magazine subscription offers, the company soon became the largest magazine circulation agency in the industry, earning it a respected leadership position in the direct marketing field. From the start, Publishers Clearing House mailings generated mail response standards which even the most creative and sophisticated tests had a difficult time beating. Meanwhile, the company pioneered in mailing production and operational ...


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