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Dealer Marketing Specialist Job
Paccar | Kirkland, Washington
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Job Description


Manage dealer marketing activities and support marketing activities for the vocational market segment.


  • Manage marketing activities oriented towards dealers.
  • Manage dealer bulletin communications, including authoring new bulletins, routing for approval, and posting to DealerNet.
  • Manage DealerNet marketing and sales content.
  • Manage training and customer event DealerNet postings.
  • Act as Kenworth Division lead for Global Portal system development and implementation.
  • Manage marketing collateral used by internal sales teams to market to both dealers and customers.
  • Manage marketing external and internal sales webcasts.
  • Manage ISO compliance processes for Sales and Marketing.
  • Represent Marketing in OAR committee process.
  • Represent Marketing in product implementation meetings.
  • Manage multiple trade shows throughout the year.
  • Manage show truck fleet for truck movement and on-site support for trade shows and events.
  • Manage regional trade show budget and process.
  • Manage marketing show truck supplier content funding, as well as managing supplier funding for marketing events in a supporting role.
  • Other duties as assigned.



  • Bachelor's Degree in engineering, marketing or business administration required.
  • Master's Degree in business or other related discipline preferred.
  • 1+ years of experience in engineering, sales, marketing, or field service is required.
  • Strong working knowledge of Office Suite, including Access.
  • Preferred knowledge of PACCAR EPortal system and functionality.
  • Strong research and analysis skills.
  • Must possess excellent verbal and written communication skills.
  • Up to 10% travel required.

About Paccar

PACCAR Inc, operates through two segments: design, manufacture and distribution of light-, medium- and heavy-duty trucks and related aftermarket distribution of parts, and finance and leasing services provided to customers and dealers. The Company's finance and leasing activities are principally related to Company products and associated equipment. Other manufactured products include industrial winches. The Company and its subsidiaries design and manufacture heavy-duty diesel trucks, which are marketed under the Kenworth, Peterbilt and DAF nameplates. The Truck and Other businesses include a division of the Company, which manufactures industrial winches in two United States plants and markets them under the Braden, Carco, and Gearmatic nameplates. In North America, Australia and 16 European countries, the Company provides financing and leasing arrangements, principally for its manufactured trucks, through wholly owned finance companies operating under the PACCAR Financial trade name. (Source: 10-K)

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