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Employment Type:
Full time
Job Category:
Lead, Search Engine Optimization
(This job is no longer available)
Nintendo of America | Redmond, WA
Grad Date

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Job Description

Description of Duties 
  • Drive traffic to, microsites, and other Nintendo-owned marketing sites by executing best-in-class search engine optimization.
  • Develop and lead SEO strategy for Google, Yahoo!, and Bing including mobile platform.
  • Establish and maintain best-in-class SEO by leading efforts with copywriter and front-end developer to set including meta-tags, schema, internal links, redirects, and canonicals.
  • Determine strategies, present concepts and implement plans related to the identification of highly searched keywords, goal setting, testing, deployment, tracking, and publish reporting.
  • Establish threshold for and maintain status as the subject matter expert of ever-changing SEO practices and search engine algorithm updates.
  • Make recommendations to management team on structural and technological SEO enhancements of the sites
  • Collaborate with paid search lead to optimize organic/paid search efforts


Summary of Requirements

  • At least 3 years of organic search.
  • Understanding of best SEO practices, search engine trends, and search engine algorithms.
  • Experience with SEO tools and/or platforms such as Rio SEO, Conductor, BrightEdge, Searchmetrics, and SEOMoz.
  • Experience with Google/Bing Webmaster tools.
  • Experience with paid search is a plus.
  • Experience in optimizing large online store is a plus.
  • Must be analytical with strong problem solving skills
  • Knowledge of Omniture Site Catalyst or Google Analytics
  • Undergraduate degree
  • Must be analytical with strong problem solving skills


** Applications and resumes will only be accepted through Nintendo's website,, as we no longer accept paper, faxed, or emailed resumes.
We are an equal opportunity employer valuing diversity…celebrating strengths.

About Nintendo of America

The worldwide innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii(TM), Nintendo DS(TM), Game Boy(R) Advance and Nintendo GameCube(TM) systems. Since 1983, Nintendo has sold nearly 2.4 billion video games and more than 420 million hardware units globally, and has created industry icons like Mario(TM), Donkey Kong(R), Metroid(R), Zelda(TM) and Pokemon(R). A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere.

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