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Multichannel/Digital Marketing Manager Job
MSD | Vienna, Georgia
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Job Description

Multichannel/Digital Marketing Manager-MAR006314


MSD is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. Today, we are building a new kind of healthcare company - one that is ready to help create a healthier future for all of us.

Our ability to excel depends on the integrity, knowledge, imagination, skill, diversity and teamwork of an individual like you. To this end, we strive to create an environment of mutual respect, encouragement and teamwork. As part of our global team, you'll have the opportunity to collaborate with talented and dedicated colleagues while developing and expanding your career.

Multichannel Marketing Manager (m/f)

The Multichannel Marketing (MCM) Manager is part of the Commercial Operations Team within the Austrian Customer Solutions & Commercial Operations department and is responsible for the development and delivery of industry leading integrated multichannel marketing programs and lead the Digital Transformation for MSD Austria.

MCM Manager will lead the development of overall multi-channel customer engagement strategy with a clear focus on e-channels and social media, and ensure proper and robust implementation of the strategy.

Main accountabilities include but are not limited to:

MCM and Strategy:

- Lead development of an overall customer engagement strategy with a focus on e-channels

- Define the Digital Transformation roadmap for MSD Austria with mix of e-channels including Social Media

- Drive change and digital culture across the organization

- Maximize channel mix effectiveness across field force (remote rep, e-mail campaigns, web-based meetings and seminars, webcasts, social media etc.)
MCM Execution & Operations:

- Increase "Digital and Social Media Reach" and drive tailored activities to activate local key customer groups

- Deliver processes and tools that enable the business to execute sales/marketing communication more efficient & more innovative

- Own the local multi-channel communication plan and ensure one-single customer experience across channels

- Co-ordinate e-marketing and digital content agencies

- Secure compliance and adhere to all medico/legal/regulatory/pharmacovigilance/quality requirements with highest standards of ethics and integrity

- Define multichannel performance metrics/KPIs and implement tracking capabilities for all digital assets (Brand, Customer Solutions, Medical, etc.) to measure level of customer engagement and progress against objectives


- University degree in Digital Marketing, Marketing, Communications, Business or another relevant discipline

- At least 5 years of experience with increasing responsibilities in Sales, Marketing or a related function; alternatively experience from a Marketing/Communications/Online business

- Previous work experience in Multichannel Marketing and/or Communications preferred

- Awareness of the specific regulatory and compliance requirements in the Pharmaceutical industry highly desirable

- High level of interest and familiarity with e-channels, social media and/or e-marketing. Knows to translate marketing strategies into online strategies and tactics

- Strong analytical mind to translate MCM data into meaningful information for the business regulations etc.

- Fluency in English and German, both oral and written
MSD offers an attractive salary, outstanding social benefits and an exciting work environment with varied tasks in an international environment. The minimum annual salary for this position is EUR 55'000 and varies according to the qualifications and experience of the successful candidate.

Our employees are the key to our company's success. We demonstrate our commitment to our employees by offering a competitive and valuable rewards program. Our Company's benefits are designed to support the wide range of goals, needs and lifestyles of our employees, and many of the people that matter the most in their lives.

Job: Marketing Communications/Channels Job Title:Multichannel/Digital Marketing Manager

Primary Location: EMEA-Austria-9-Vienna

Employee Status: Regular

Travel: No

Number of Openings: 1

Company Trade Name:MSD

About MSD

MSD Ignition is a company built on Customer Satisfaction and Service. That is why all of our products go through regimented test procedures before they are ever packaged and shipped. MSD stands behind our products for one full year after purchase and we have an excellent repair department. Terms of Warranty and Service are as follows: Limited Warranty Autotronic Controls Corporation warrants MSD Ignition products to be free from defects in material and workmanship under normal use and if properly installed for a period of one year from date of purchase. If found to be defective as mentioned above, it will be replaced or repaired if returned prepaid along with proof of date of purchase. This shall constitute the sole remedy of the purchaser and the sole liability of Autotronic Controls Corporation to the extent permitted by law, the foregoing is exclusive and in lieu of all other warranties or representations whether expressed or implied, including any implied warranty of merchantability or fitness. In no event shall Autotronic Controls Corporation be liable for special or consequential damages. This warranty is only valid on products purchased from MSD Authorized Dealers.

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