"We create loyalty in quite a few ways, but especially by serving great, healthy, quality items," he says. "Plus, we give great value. For what our customers pay, they really get a lot." Furthermore, he states that first-time customers who are expecting a fast-food type of meal quickly are disabused of that notion. "We really go out of our way to exceed expectations," he says. "People mostly look at us as a fast-food concept, but because there are so many concepts out there, they don't expect very much. We go out there and show our customers just how much we care about them." With average ...


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