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Multicultural Marketing & Engagement Specialist - Marketing & Communications
Minneapolis Public Schools | Minneapolis, Minnesota
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Job Description

Below is specific information for you to consider about this position.

Job Title: Multicultural Marketing & Engagement Specialist - Marketing & Communications and Requisition ID number: 51443

Close Date: 11:59 PM on

Organizational Unit: Marketing & Communications (10001127)

Site: Davis Center (0001)

FTE: 1.00; this is based on full-time equivalency with 1.0 being full time

Union: AMP(42)

Functional Area: Administrative

Resume and Cover Letter are mandatory to apply for any position.


Multicultural Marketing and Engagement Specialist


Under general supervision, implements culturally appropriate marketing, education and engagement strategies, awareness campaigns, and messaging; works with collaborators and community-based organizations, and integrates multicultural marketing and engagement strategies.

ESSENTIAL FUNCTIONS -- Essential functions, as defined under the Americans with Disabilities Act, may include any of the following representative duties, knowledge, and skills. This list is ILLUSTRATIVE ONLY, and is not a comprehensive listing of all functions and duties performed by incumbents of this class. Employees are required to be in attendance and prepared to begin work at their assigned work location on the specified days and hours. Factors such as regular attendance at the job are not routinely listed in job descriptions, but are an essential function.

Essential duties and responsibilities may include, but are not limited to, the following:

· Organizes and implements culturally appropriate programs; collaborates with Engagement, Student Placement, Multilingual and Schools to implement programs and campaigns throughout affiliate target markets, and ensures tracking and evaluation outcomes.

· In partnership with schools, plans and organizes volunteers for special events and programs to provide effective public education and community outreach efforts to emerging communities.

· Manages planning, marketing, implementation, budget, and evaluation of programs, including accurate record maintenance and detailed reporting.

· Staffs appropriate committees and subcommittees to assure completion of program plans and activities.

· Supports engagement and outreach efforts in affiliate communities.

· Develops subject matter expertise and a comprehensive understanding of our school choices and the market opportunities for them.

· Increases the District’s and Schools’ understanding of multicultural customer needs in collaboration with communications and engagement.

· Ensures marketing and promotional efforts are on brand and effectively communicating value to customers.

· Advocates for the underrepresented and disenfranchised parents through program development and promotional campaigns.

· Develops robust marketing plans with a situational analysis and recommended strategies for increasing the success of solutions.

· Presents recommendations and ideas to leadership to drive strategic decision making.

· Monitors the effectiveness of marketing and promotional efforts and adjusts as necessary.

· Demonstrate courteous and cooperative behavior when interacting with students, clients, visitors, and MPS staff; acts in a manner that promotes a harmonious and effective workplace environment

· Enthusiastically promotes the Superintendent’s goals and priorities in compliance with all policies and procedures.

· Maintain absolute confidentiality of work-related issues, records and MPS information.


Education, Training and Experience Guidelines Bachelor’s degree in marketing, public relations, or a closely related field, AND three (3) years of experience in marketing, specifically in communities of color; OR an equivalent combination of education, training and experience as determined by Human Resources.

Knowledge of:

· Principles and practices of public relations, marketing, recruitment strategies and public communications.

· Strategic marketing campaigns and marketing analytics.

· Cultural competency; working effectively in intercultural and diverse setting.

· MPS policies, process and procedures.

· Principles of record keeping, records management, and management of records.

· Customer service principles, protocols, and methods that include responding professionally, effectively, and efficiently to customer service requests.

· Marketing frameworks including customer journey maps, personas, and other tools.

Skill in:

· Using initiative and independent judgment within established procedural guidelines.

· Analyzing data and recommending effective solutions.

· Assessing and prioritizing multiple tasks, projects and demands.

· Establishing and maintaining effective working relationships with co-workers, leadership and stakeholders.

· Operating a personal computer utilizing a wide variety of specialized software.

· Communicating effectively verbally and in writing.

· Providing effective customer service, and dealing tactfully and courteously with the public.

· Understanding and maintaining highest level of confidentiality.


A valid Minnesota State Driver’s License may be required.


Work is performed in a standard office environment which requires occasionally lifting such articles as file boxes or heavier materials with help from others and/or lifting and carrying light objects frequently. A job in this category may require walking or standing to a significant degree or may involve sitting most of the time with long periods of computer work and heavy phone usage.


Ÿ Bargaining Unit: AMP

Ÿ Grade: 54

Ÿ FLSA Status: Exempt

Ÿ Job Group: Communications

Ÿ New: June 30, 2017


Final candidates may be invited to interview with a committee. Final appointment to this position will be contingent upon passing a criminal background check.

Diversity is one of Minneapolis Public Schools core values and is essential to our goal of putting children first and making them college-ready. Diversity of our workforce provides us with a competitive advantage and allows us to better understand, communicate with and educate our diverse student body. Minneapolis Public Schools will not deny anyone the opportunity for training or employment because of race, color, creed, religion, national origin, gender or gender identity, marital status, status with regard to public assistance, disability, sexual orientation, age, family care leave status, or veteran status.

Minneapolis Public Schools strongly encourages diverse candidates to apply.

Posting Notes: | 12:01 AM On | Marketing & Communications (10001127) | Davis Center (0001) | Administrative

About Minneapolis Public Schools

Since 1994, the Minneapolis Public Schools has operated under site-based decision making to move decision making closest to the students served. The goal of site-based management is to improve student achievement. Under site-based decision making, district and school efforts, theoretically, should complement each other. District offices set parameters, facilitate the sharing of information and best practices among schools, help evaluate progress, and give constructive feedback to both the schools and the Board. Schools have freedom (within approved decision-making parameters) to design site plans. Although what site-based decision making looks like at each school may vary, schools typically have a team of representatives from all areas to serve as a "site council," "education council" or "shared leadership team." This will include principals, parents, students, teachers, specialist teachers, clerical, other building staff, business partners, and the community/neighborhood. The councils meet monthly to make decisions and discuss long-range program goals for the school. Parents who are not on the council may attend and if they would like to have a subject discussed, may submit agenda items and talk to a member. Under the site-based decision making philosophy, these councils are to examine everything that might be standing in the way of student achievement-be it grade levels, student groupings, materials, or school policies and practice-and recommend keeping what is working and changing what is not.

This company profile was created by AfterCollege and is about Minneapolis Public Schools. This page is not endorsed by or affiliated with Minneapolis Public Schools. For questions regarding company profiles, please email: care@aftercollege.com.