0-1 years of experience
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Employment Type:
Full time
Job Category:
Physical Labor
Associate, Planning
(This job is no longer available)
Mindshare Usa, LLC | Albany, NY
Grad Date

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Job Description

Title: Associate, Planning


Mindshare is a global media agency network with billings in excess of US$34.5 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific.

We are a global media agency that makes media a competitive advantage for our clients. What does that mean? We make sure a brand's marketing message appeals to people, and that it gets to them in the right place at the right time. We also negotiate ad prices across all media channels on behalf of our clients. We keep on top of new trends, from technology to fashion to gaming, to come up with new ideas on how marketing needs to change as a result and we use qualitative and quantitative data to drive every action that we make. Department - Planning:

Media Planners at Mindshare are part psychologists, part scientists, part artists, part entrepreneurs, and part politicians. We strategize how brands should communicate with people across the myriad of media channels, and how to do that differently from every other brand.

Meat and Potatoes:

Maintenance of tactical Media Plans

Working with the Senior Associate and Manager, as well as implementation groups, assists in the development of budget allocations across media, media mix scenarios

Maintains and communicates up-to-date records of the implementation of the plan

Provides research and analysis to assist with various issues that arise in the execution of the tactical plan

Meets with sales representatives to obtain information about their products

Pull research to support the development of media objectives, strategies, and tactics

Review industry trades for new sites, innovative and creative ad units and technologies, as well as competitive information

Create and maintain flowcharts

Update and maintain archives

What you've already accomplished:

Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, and communications

Microsoft Office (Excel, Word, PowerPoint)

Although no media planning experience is required an internship with an advertising/media agency is strongly preferred

Comfortable working with budgets and numbers

Excellent verbal and written skills

Mindshare is an EEO/AA Employer, M/F/Disability/Veterans

Non Discrimination Disclosure: We do not discriminate on the basis of race, color, religion, sex, sexual orientation, national origin, citizenship, age, marital status, disability, veteran status, or any other status or class protected by applicable law. We apply this policy to recruiting, hiring, training, testing, compensation, promotion, transfer, benefits, and all other terms and conditions of employment.

Mindshare is winning new business and expanding - come grow with us!

Visit Mindshare online at http://www.mindshareworld.com/jobs