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Associate Media Planner
Mindshare Usa, LLC | Albany, New York
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Job Description

Assistant Media Planner

Summary: The Assistant Media Planner is responsible for all tasks related to supporting and assisting the planning team in preparation of media proposals, plans, budgets, reports and analysis.

Duties and Responsibilities:

Provide Planners and Supervisors with the necessary data to make media recommendations and supply substantiated backup information to justify those recommendations;

Assist in the development of media plans that specify which forms of media will be used to effectively reach the target audience;

Provide maintenance for a media plan once it has been implemented, oversee the launch process and liaise with Trading partner as required;

Responsible for all media plan entry into DB, coordinate with internal/external teams for all campaigns;

Compile and analyze post analysis data and evaluate site proposals;

Execute various types of competitive analysis;

Pull research to support the development of media objectives, strategies and tactics including, MRI/Simmons, Adviews, @Plan, Comscore, Ad Relevance and DART

Review industry trades for new sites, innovative and creative ad units and technologies as well as competitive information;

Create and maintain flowcharts; Update/maintain archives on the server Knowledge,

Skills and Abilities:

Able to work successfully within a team and independently;

Effective time management skills with an ability to multitask and prioritize;

Detail oriented;

Able to produce high quality work within a fast paced, dynamic environment;

Knowledge of Media Tools, Donovan Data Systems, MRI/Simmons, Mintel, Adviews, DART, Ad Relevance, Comscore and @Plan is a plus but not required

Qualifications, Experience:

Bachelor's Degree with a concentration in Advertising or Marketing

Previous Internship experience in Advertising, Marketing or Communications Planning;

Excellent verbal and written skills;

Proficiency with Microsoft Word and PowerPoint - advanced proficiency with Excel

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