Experience:
3-5 years of experience
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Employment Type:
Full time
Posted:
3/25/2019
Job Category:
Marketing
Marketing Copywriter
(This job is no longer available)
Metro | Portland, OR
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Job Description

Review of applications will begin the week of April 8, 2019.

This is a temporary position. Temps may work up to 1,040 hours per 12-month period.

Metro's Diversity Equity and Inclusion (DEI) team is looking for a dynamic, versatile, self-motivated copywriter and collaborator to increase awareness and excitement inside the organization and across communities in greater Portland about Metro's diversity, equity and inclusion initiatives.

It's time to lift up the voices of staff and community members and to make sure that more people of color, members of the LGBTQ+ community, and others who have been left out in the past, feel welcome at Metro and are supported at all levels. There are a lot of untold stories to tell, events to promote and connections to make.

The ideal candidate has a strong writing voice that can flex between marketing and journalism and across channels and products. We're looking for a hands-on marketing copywriter attuned to strategy who can grab and hold people's attention with an engaging headline and compelling call to action. You should feel as comfortable producing talking points and hammering out an executive summary as you do drafting a social media post or crafting a substantive Metro News story that reaches people from different backgrounds in an authentic and meaningful way. We're looking for someone who's adept at uncovering the human connection that brings a story to life.

Working under the general direction of the DEI program director, this position reports to the media and marketing manager in the Communications Department. The marketing copywriter will work as part of a collaborative team led by the internal communications coordinator and including the DEI organizational impact program manager, engagement staff and in-house design staff.

Interested in joining our team? Read on for more details about the marketing copywriter job. Apply at oregonmetro.gov/jobs

Responsibilities

Responsible for conceiving and developing concepts for materials and digital content that support DEI employee engagement and community relations. Ensures that the key message ladders to a strategy and is clearly communicated, well-crafted and consistent with Metro's brand and voice. Creates copy with layout and user experience in mind and diversity and inclusion at heart. Marketing products may include but are not limited to short-form articles for internal and external use, social media posts, web content, brochures, posters, flyers, postcards, displays, presentations, videos, and publications.

About us

Metro brings people together to shape the future of greater Portland and provides parks, venues, and services that work best across cities and counties. Led by an elected council, this unique government ensures Oregonians have a voice in land and transportation planning, water and wildlife conservation, garbage and recycling decisions, and arts and event venue management. Metro destinations include the Oregon Zoo, Oregon Convention Center, Portland Expo Center, Portland'5 Centers for the Arts, and Blue Lake and Oxbow regional parks.

At Metro, we are dedicated to shaping a better future for the greater Portland region. And because our work spans parks and nature, land and transportation, garbage and recycling and arts and events, there's plenty of opportunity for problem-solvers, planners and innovators to dig in and make a difference. To learn more about the opportunities and benefits of working at Metro visit oregonmetro.gov/jobs.

Diversity, equity and inclusion

Metro and the convention center are committed to hiring and supporting staff who reflect the diversity of our communities, and to creating welcoming workplaces. We know diverse voices make the region better and help us fulfill our public mission. Learn more at oregonmetro.gov/diversity.

Application requirements

We want your submission to be considered, so be sure it's complete and that you provide all the required materials. To be considered for this position, please submit your electronic application, a resume, cover letter, list of two work-related references, and two work samples as described below.

Work samples

Please provide two work samples - one to address each of the focal points below. Include a cover page that briefly introduces each of the samples, explaining what the project was, what the outcomes were and how it fits the category below. You are welcome to provide web links to the work samples or compile printed materials into a single PDF, depending on the type and format of work.

* A webpage or journalism-style story that you wrote
* A sample advertisement, promotional brochure or marketing piece that you wrote and that was tailored to diverse communities

Essential Job Duties: An employee in this position typically performs a full range of duties at a level of complexity represented by the following types of responsibilities. However, these examples do not include all the specific tasks which an employee in this position may be expected to perform.

* Develops concepts for internal campaigns and marketing materials to engage staff and leadership located at various sites and workplaces.
* Understands and can carry out inclusive communications strategies that engage and inspire people from a variety of backgrounds.
* Works closely with the media and marketing manager, internal communications coordinator and designers to ensure copy tone and style are consistent with visual tone and style.
* Ensures all concepts meet Metro accessibility and brand standards and guidelines. Meets assigned schedules and deadlines.
* Collaborates with Communications and DEI teams to develop content strategies and communications plans.
* Creates and coordinates messaging by developing and editing on-brand content for a variety of formats.
* Contributes story ideas and concepts that ladder up to DEI goals and strategies.
* Performs other related duties as assigned.

This position is not represented and is classified as an Associate Public Affairs Specialist, temporary (click to read the full classification). Classification descriptions are typically written broadly and do not include the specific duties and responsibilities of the positions.

Minimum Requirements:

Bachelor's degree and/or four years of experience in a directly related field or any combination of education and experience that provides the applicant with the desired knowledge, skills and abilities required to perform the job.

Experience should include a minimum of two years of experience as a copywriter in an agency or in-house team environment. Minimum one year developing content for web/social media.

Knowledge, skills and abilities

* Demonstrated marketing copywriting skills, including the ability to write in a range of styles for a variety of projects and diverse audiences. Strong proofing skills.
* Demonstrated ability to develop strategically strong and conceptually engaging communication products.
* Familiarity with topics in racial equity, history and current conditions affecting diverse communities.
* Strong interpersonal communication skills; ability to actively listen, engage and negotiate assignments.
* Strong computer software skills in Microsoft Office, including Word and PowerPoint required. Working knowledge of the Adobe Design Creative Suites preferred.
* Ability to work effectively under deadline pressure.
* Strong project and time management skills. Must track multiple deadlines for assigned projects.
* Ability to work collaboratively with other professional communicators.

Additional Information: Online applications: Metro accepts job applications online. If you need assistance or accommodation with your application, or access to a computer, call 503-797-1570.

Accommodation: Reasonable accommodation is available to anyone whose specific disability prevents them from completing this application or participating in this process. To obtain confidential assistance please contact Human Resources at 503-797-1570.

Public Employees Retirement System (PERS): New employees will pay the employee portion of the PERS contribution.

Veterans' Preference: Under Oregon Law, qualified veterans may be eligible for veterans' preference when applying for Metro positions. If you are a veteran and would like to be considered for a veterans' preference for this job, please provide qualifying documents as instructed during the application process.

Criminal background check: In order to protect the well-being of its employees, the public and agency assets, Metro may conduct criminal background checks on candidates selected for Metro positions. Criminal convictions do not necessarily preclude employment and will be considered on a case by case basis. A background check will only be conducted if you are selected as a finalist for a position. If selected as a finalist, you will be contacted by Human Resources prior to the initiation of a background check.

Equal employment opportunity: All qualified persons will be considered for employment without regard to race, color, religion, sex, national origin, age, marital status, familial status, gender identity, sexual orientation, disability for which a reasonable accommodation can be made or any other status protected by law. Assistance will be gladly provided upon request for any applicant with sensory or non-sensory disabilities.

An Equal Opportunity/Affirmative Action Employer

About Metro

Metro is Southwest Ohio's fixed route bus service. Providing more than 22 million rides per year, Metro brings approximately 20% of downtown Cincinnati's workforce into the city. Metro service operates 365 days a year and serves Hamilton County residents along with some commuter trips from Clermont, Warren and Butler counties into Cincinnati. Metro operates from approximately 4 a.m. to 1:30 a.m. each and every day out of two operating garages (Bond Hill and Queensgate). For residents of Hamilton County who are unable to ride Metro's fixed route service because of physical or mental disability have the option of riding ACCESS, Metro's paratransit service.