1-3 years of experience
Concerned about your lack of experience? Learn More...
Employment Type:
Full time
Job Category:
Paid Search Specialist (SEO)
(This job is no longer available)
Grad Date

Not sure what types of jobs you are interested in?

Explore Jobs
Based on Your Education

Follow This Company

Job Description

Title: Paid Search Specialist (SEO)

Duration: 12 months +

Rate: Will know tomorrow after call

Number of Positions: 1

Years of experience: 3+

Job Description:


The Paid Search Specialist is responsible for creating and managing paid search campaigns that drive traffic to our E-commerce. This role supports the Search Marketing Lead with all SEM efforts, including reporting and analysis. The ideal candidate is a self-starter, collaborative and has an understanding of ROI-oriented E-commerce marketing and Internet advertising models.

Main Job Responsibilities:

  • Create and manage PPC accounts/campaigns in Google AdWords and Bing Ads.
  • Manage Search and Display campaigns.
  • Conduct keyword research, write ad copy, and establish bidding strategies.
  • Analyze SEM/PPC campaign results and adjust strategy and budgets accordingly.
  • Develop strategies across all marketing channels to improve ROI/ROAS and achieve maximum efficiency.

The ideal candidate will have:

  • Bachelor's degree or an equivalent combination of education and experience.
  • 2+ years of experience managing multiple campaigns in Google AdWords and Bing Ads
  • 1+ years paid search experience for a corporate environment
  • Deep knowledge of the SEM industry and the PPC advertising model.
  • Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in SEM/PPC campaigns
  • Significant experience building keyword lists
  • Ability to write and test ad copy across campaigns
  • Bid optimization and campaign budget management experience
  • Google AdWords certification
  • Google Analytics certification
  • Proficient using Microsoft Excel/Google Sheets


Applicants must be eligible to work in the specified location