Experience:
1-3 years of experience
Concerned about your lack of experience? Learn More...
Employment Type:
Full time
Posted:
9/21/2018
Job Category:
Sales
Account Executive
(This job is no longer available)
McClatchy | Columbia, SC
loading
loading
School
Major
Grad Date
 
 

Not sure what types of jobs you are interested in?


Explore Jobs
Based on Your Education

Follow This Company
Share

Job Description

The Advertising Account Executive is responsible for account development. They will establish and maintain relationships with current and potential advertisers, matching the business’s need with the best marketing solution State Media offers, including but not limited to online marketing, print newspaper advertising, niche publications, inserts, email advertising, social media, online reputation management and more.   

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Establish key relationships with account influencers and decision makers that have a defined need for multi-product solutions
  • Achieve revenue goals by developing and servicing existing, new and inactive accounts; maintaining awareness of local competitive conditions, and improving market share
  • Collaborate with Client Success Strategists to create proposals after gaining a complete understanding of the client’s needs through a customer needs analysis
  • Anticipate trends, situations or changing market conditions and take appropriate action on a timely basis
  • Obtain pertinent information concerning prospects’ past and current advertising, as well as future plans/budgets for use in sales presentations
  • Contact and visit prospects regularly to point out advantages of advertising in print and online, while serving as a consultant to them and source of field intelligence of conditions that affect their business
  • Prospect daily through phone calls, emails and in-person visits to potential advertisers to ensure attainment of revenue goals
  • Maintain an organized lead list and follow up appropriately and in a timely manner
  • Process ad orders and related written correspondence prior to associated deadlines and with accuracy
  • Meet performance standards on consistent basis, including metrics based on both activity and revenue requirements
  • Be able to comfortably use technology in daily work activities
  • Be diligent to avoid billing errors and correct them quickly when they do occur, communicating with your supervisor
  • Attend weekly sales meetings and one-on-one meetings with your supervisor and participate in department training sessions
  • Anticipate changes and react productively when change occurs
  • Adhere to all company and departmental safety policies and procedures

Job Requirements:

  • 2+ years in sales/marketing
  • College degree required.
  • Strong customer service skills with the ability to build relationships.
  • Understanding of basic marketing concepts.
  • Proficient in Microsoft Word, Excel, and Powerpoint.
  • Must have access to a dependable vehicle and valid driver's license.

The fulltime position includes a competitive salary, commission program, and a comprehensive benefits package, including 401(k) match.


recblid s0gwaio0cgt2m146rkjfpmhovdrdrm

About McClatchy

The McClatchy Company (McClatchy) is a newspaper company with 30 daily newspapers, approximately 50 non-dailies and direct marketing and direct mail operations located in 29 markets across the United States. The Company also operates local Websites in each of its markets. McClatchy-owned newspapers include, among others, The Miami Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer and The (Raleigh) News & Observer. The Company owns and operates McClatchy Interactive, an interactive operation that provides Websites with content, publishing tools and software development. McClatchy owns 14.4% of Career Builder, LLC and 25.6% of Classified Ventures, LLC. On June 27, 2006, the Company acquired Knight-Ridder, Inc. and subsequently sold 12 of the daily newspapers acquired in Knight-Ridder. On March 5, 2007, McClatchy sold the (Minneapolis) Star Tribune newspaper and other publications and Websites related to the newspaper. (Source: 10-K)