Experience:
1-3 years of experience
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Employment Type:
Full time
Posted:
2/26/2018
Job Category:
Marketing
Client Success Strategist
(This job is no longer available)
McClatchy | Gulfport, MS
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Job Description

This Client Success Strategist serves to support our team of Media Consultants throughout our consultative sales process. As a member of the Client Success Team, this position is digitally-focused and assists in the collection and interpretation of preparation research, pre-sale examination of client needs, development of digital strategy, post-sale implementation and upkeep. The Client Success Strategist is a digital media strategy and retention expert.

This person serves as a client advocate and a proactive, strategic resource throughout the entire sales process. At the beginning of the sales process, the Client Success Strategist assists with identifying and qualifying prospects, they also help by completing the pre-call plan (PCP) research for prospects. After a thorough client impact assessment (CIA) is completed by a sales representative, the client success coordinator reviews the PCP research, the CIA, and search demand data to develop a strategy that will best solidify the client’s virtual presence and meet the client’s marketing goals while maintaining a positive return on investment. When the sale is made, the CSS manages the campaign, ensuring it is fulfilled based on the client’s expectations and that optimizations result in the attainment of the client’s goals. The CSS regularly compiles reporting for campaigns. They review the strategy holistically and at the tactic level to ensure that client goals are reached. The CSS then uses this opportunity to 1) keep the client engaged by using data and campaign results to prove the success of their campaign and 2) to suggest tactic changes and budget expansions opportunities. They contribute to the digital acumen of the department through formal and informal training.

SKILLS/PROFESSIONAL CHARACTERISTICS:

Education:  Bachelor's Degree or equivalent, preferably in advertising, marketing, or other related field

Experience:  minimum 2 years experience in digital/media strategy preferred

Skills:

  • Highly organized
  • Creative and strategic skills
  • Able to work in a fast paced environment
  • Knowledge of digital marketing products, services, solutions and strategies
  • SEO experience preferred
  • Experience in media strategy development
  • Familiarity with social media advertising opportunities

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About McClatchy

The McClatchy Company (McClatchy) is a newspaper company with 30 daily newspapers, approximately 50 non-dailies and direct marketing and direct mail operations located in 29 markets across the United States. The Company also operates local Websites in each of its markets. McClatchy-owned newspapers include, among others, The Miami Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer and The (Raleigh) News & Observer. The Company owns and operates McClatchy Interactive, an interactive operation that provides Websites with content, publishing tools and software development. McClatchy owns 14.4% of Career Builder, LLC and 25.6% of Classified Ventures, LLC. On June 27, 2006, the Company acquired Knight-Ridder, Inc. and subsequently sold 12 of the daily newspapers acquired in Knight-Ridder. On March 5, 2007, McClatchy sold the (Minneapolis) Star Tribune newspaper and other publications and Websites related to the newspaper. (Source: 10-K)