1-3 years of experience
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Employment Type:
Full time
Job Category:
Digital Media Sales Consultant - Automotive
(This job is no longer available)
McClatchy | Lexington, KY
Grad Date

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Job Description

The Automotive Digital Media Consultant drives digital-first multi-media account growth for large automotive accounts in and out of market. Following the sales process; identifying qualified prospects, understanding their needs and crafting customized solutions to meet customer needs. Strategic Automotive Media Consultants understand our solutions, particularly digital & direct marketing and partner with experts to provide ROI for customers.

Primary Responsibilities Include:

  • Understand and assess and develop plans for areas for growth (cross-sell/up-sell/new customers) within the automotive industry and assigned geography.
  • Create proposals after gaining a complete understanding of the client’s needs through a thorough CIA.
  • Communicate the ROI of the solution and educate the client on the solution, as needed.
  • Actively manage relationship by reporting campaign results to ensure client satisfaction and identify follow-up opportunities for up-sell and cross-sell.
  • Target and build relationships with existing clients and potential clients within the local and regional market.

Key Competencies Desired:

  • Able to identify and capture new business revenue.
  • Understands each client and their unique business needs in order to provide ROI-impactful solutions.
  • Exhibits technical competency, e.g. updating our CRM, creating client-ready proposals in PowerPoint, etc..
  • Researches and provides insights to the clients.
  • Attends local chamber events and networking events to become clear media leader in territory.
  • Has deep understanding of local market & competitive landscape.

Additional Skills/Professional Characteristics Preferred:

  • Bachelor’s degree preferred, not required.
  • 2+ years relevant experience; digital media experience preferred.
  • MS Office; strong technical competency (i.e. use of a CRM system, Power Point, etc).
  • Valid driver's license, reliable transportation and insurance required.


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About McClatchy

The McClatchy Company (McClatchy) is a newspaper company with 30 daily newspapers, approximately 50 non-dailies and direct marketing and direct mail operations located in 29 markets across the United States. The Company also operates local Websites in each of its markets. McClatchy-owned newspapers include, among others, The Miami Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer and The (Raleigh) News & Observer. The Company owns and operates McClatchy Interactive, an interactive operation that provides Websites with content, publishing tools and software development. McClatchy owns 14.4% of Career Builder, LLC and 25.6% of Classified Ventures, LLC. On June 27, 2006, the Company acquired Knight-Ridder, Inc. and subsequently sold 12 of the daily newspapers acquired in Knight-Ridder. On March 5, 2007, McClatchy sold the (Minneapolis) Star Tribune newspaper and other publications and Websites related to the newspaper. (Source: 10-K)