Experience:
No experience
Employment Type:
Intern/Co-op
Posted:
5/18/2019
Job Category:
Project Management
MBA Program Intern - Connected Products
(This job is no longer available)
Mattel | El Segundo, CA
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Job Description

Job Description

MBA Program Intern

The MBA Intern Program is based at headquarters in El Segundo, CA (Los Angeles area). The internship runs 10-12 weeks and consists of three core elements:

* Day-to-day responsibilities within the MCPP group
* A project that will be presented to senior management at the end of the internship
* Various information sessions, field trips, meet & eat lunches with executives, and networking events

Responsibilities will include:

* Help to define MCPP marketing strategy, vision, and roadmap
* Participate in brainstorming & ideation
* Create internal and external marketing plans and begin executing
* Present to leaders around the company to secure support and approval
* Build out a 12-month budget to carry out your plan
* Document requirements clearly and unambiguously
* Manage development, execution timelines, and see the plan through the development life-cycle
* Business champion for the platform

About Mattel

Mattel, Inc. designs, manufactures and markets a variety of toy products worldwide through sales to its customers and directly to consumers. Its portfolio of brands and products are grouped as Mattel Girls & Boys brands, including Barbie fashion dolls and accessories, Polly Pocket!, Little Mommy, Disney Classics, Pixel Chix, and High School Musical, Hot Wheels, Matchbox and Tyco R/C vehicles and playsets, and CARS, Radica products, and games and puzzles; Fisher-Price brands, including Fisher-Price, Little People, BabyGear and View-Master, Sesame Street, Dora the Explorer, Winnie the Pooh, Go-Diego-Go!, and See 'N Say and Power Wheels, and American Girl brands, including Just Like You, the historical collection and Bitty Baby. On August 16, 2007, it acquired the rights to manufacture, distribute and market several game properties, including Apples to Apples, Snorta and Blink. On May 23, 2007, it acquired Origin Products Limited. On October 3, 2006, it acquired Radica Games Limited. (Source: 10-K)