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Junior Brand Activation Manager
Mars | Carmel by the, California
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Job Description



Mars – much more than just a chocolate bar!
Today in the lecture hall and tomorrow being responsible for world-famous brands such as Twix, Mirácoli, Wrigely’s Extra and Whiskas - impossible? Then you don’t know Mars. From the very first day we give you the freedom to make a difference at a global player and the confidence which will help you realize your own projects and ideas. All this in a family-owned company where success is based on the responsibility of each individual but is achieved as a team.

Start your career in the Wrigley segment at our Unterhaching site next to Munich starting as soon as possible as

Junior Brand Activation Manager (m/f)


and bring the brand strategy to live and lead brand activation in order to grow the business of the assigned brand by acting as Co-Pilot for the Brand Manager and by leading 360°Activation projects with excellence in execution. Also prove yourself in a variety of ambitious tasks, such as


  • Own activation budget for assigned brand/ projects
  • Actively supports Brand Growth:
    • Support shaping of brand strategy by acting as co-pilot for Brand Manager
    • Contribute to definition of initiative pipeline towards region
  • Growth Initiatives Delivery:
    • Support building the annual activation plan (e.g. Promotions, Sampling, PR)
    • Execute in excellence the annual activation plan
    • Support the reapplication of regional initiatives & locally from toolkit to execution
    • Own low complex New Product Development projects (e.g. Flavour Rotations)
  • Creation of compelling sales materials:
    • Develop and align all materials needed to support introduction of new initiatives
    • Ensure best-in-class launch execution
    • Steer process and alignment with all involved parties
  • Insights Generation:
    • Generate relevant shopper Insights in cooperation with CMI
    • Post Implementation Analysis of Activities to continuously improve efficiency of recommended activation plan
  • Connect & Collaborate:
    • Active role in portfolio projects / cross functional team
    • Update key workstreams and identify best practices for sharing on a regional level
    • Drive enthusiasm for the assigned brand
    • Be contact person for relevant stakeholders (sales, activation team) when it comes to brand activation


What we expect of you:

  • Master’s Degree in business or similar; major in marketing and/ or sales
  • First Project Management Skills
  • First work experience in Marketing through internships and preferably in FMCG environment
  • Basic knowledge in agency briefing & management
  • Excellent communication and presentation skills in English and German


What you can expect from us:

  • Responsibility and freedom to drive your own ideas
  • Support through an experienced team
  • An open & international work environment of a global family-owned business
  • Personal & professional development, e.g. through global trainings from Mars University
  • Attractive conditions and extensive social benefits


Apply now directly on www.mars.com/career.






About Mars

Mars, Incorporated is a private, family-owned company founded in 1911 and employing more than 65,000 associates at over 370 sites, including 135 factories, in 68 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world's largest food companies, generating global sales of more than $28 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley Gum and Confections, Food, Drinks, and Symbioscience. These segments produce some of the world's leading brands: Chocolate - M&M'S(r), SNICKERS(r), DOVE(r), GALAXY(r), MARS(r), MILKY WAY(r) and TWIX(r) Petcare - PEDIGREE(r), WHISKAS(r), SHEBA(r), CESAR(r), NUTRO(r), GREENIES(r), and ROYAL CANIN(r); Wrigley - ORBIT(r), EXTRA(r), STARBURST(r), DOUBLEMINT(r) and SKITTLES(r); Food - UNCLE BEN'S(r), DOLMIO(r), EBLY(r), MASTERFOODS(r) and SEEDS OF CHANGE(r); Drinks - KLIX(r) and FLAVIA(r); Symbioscience - WISDOM PANEL(tm), SERAMIS(r), CIRKUHEALTH(tm) and COCOAPRO(r).

This company profile was created by AfterCollege and is about Mars. This page is not endorsed by or affiliated with Mars. For questions regarding company profiles, please email: care@aftercollege.com.