Experience:
1-3 years of experience
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Employment Type:
Full time
Posted:
3/7/2019
Job Category:
Marketing
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Marketing Coordinator
LIVE NATION, INC | Los Angeles, California
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Job Description

Job Summary:

The Role:

The Marketing Services Coordinator is responsible for proofing, designing, managing and analyzing all aspects of digital marketing for Live Nation Clubs and Theaters with a focus on CRM and email. This role will test, deliver feedback and deploy campaigns and audiences across marketing channels with enterprise level accounts.

Responsibilities:

* Complete projects quickly with a strong eye for details.
* Assist marketing teams with intial QA of product and project launches on tight deadlines.
* Coordinate submissions to marketing operations groups.
* Provide support in content planning, audience segmentation, and strategy.
* Complete final browser and client compatibility tests
* Work with stakeholders on national campaigns, content requests and projects.
* Help manage and maintain the marketing calendar for all lines of business.
* Provide feedback, answer questions and respond to suggestions from a wide array of users.
* Instill best practices; follow brand standards and enforce compliance in all aspects of digital marketing.
* Maintain awareness of marketing trends, best practices, technologies, spam triggers and convey to local marketers.
* Edit and maintain training documentation and guides as directed for marketing teams
* Assist in teaching interns and improving HOB Marketing Internship program.
* Conduct testing of features and analyze results to increase performance.

Qualifications:

* Bachelor's Degree in Marketing or related field
* 1-2 years of marketing experience.
* Experience using Salesforce Marketing Cloud preferred.
* 1-2 years of HTML/web editor QA experience.
* Excellent written and verbal communication skills.
* Strong Microsoft Office skills.
* Self-motivator/flexible/team player.
* Able to work in a fast-paced environment with multiple projects.
* Basic understanding of digital marketing infrastructures & technologies.
* Knowledge of concert promotion and live event business a plus

About LIVE NATION, INC

Live Nation, Inc. is a live music company. The Company owns, operates more than 155 venues, including House of Blues music venues and prestigious locations, such as The Fillmore in San Francisco, Nikon at Jones Beach Theatre in New York and London's Wembley Arena. In addition, it also produces, promotes or hosts theatrical, specialized motor sports and other live entertainment events. During the year ended December 31, 2007, Live Nation, Inc. connected over 64 million fans, including over 45 million live music fans, with their favourite performers at approximately 28,000 events in 18 countries around the world. Live Nation operates in five business segments: North American Music, International Music, Global Artists, Global Digital and Global Theatre. In January 2008, the Company announced that the divestiture of substantially all of the remainder of its North American theatrical business to Key Brand Entertainment.

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