Experience:
3-5 years of experience
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Employment Type:
Full time
Posted:
2/20/2019
Job Category:
Health Care Provider
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Paid Search Specialist
LendingTree, LLC. | Seattle, Washington
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Job Description

COMPANY

LendingTree was founded in 1996 by CEO Doug Lebda to help people comparison shop and get a great deal on the single biggest transaction of their lives: their mortgage. Since then, we've facilitated over 65 million loan requests, while becoming a household name (our brand recognition rivals Bank of America and Wells Fargo). Today we do much more than mortgages. We are the #1 online marketplace in the US for consumers to comparison shop for mortgages, personal loans, credit cards, student loans, auto loans and insurance. We have established relationships with millions of customers who engage with us through our My LendingTree portal, giving them access to free credit scores and money saving alerts. We are on a mission to help consumers save money and better their lives.

We're publicly traded (TREE), we're financially sound and we're in the top 10 of Fortune's 100 Fastest Growing Companies. If you're looking for an opportunity with a dynamic company that is fanatically pro-consumer and that champions your entrepreneurial spirit, then you've come to the right place!

CULTURE

Our clothes are casual and relaxed, and our work ethic is highly professional. It is our culture for each team member to challenge the status quo, express their opinions, and to stand up, ask for the ball and run with it to meet our aggressive goals. We also have a lot of fun together! We're always looking for the best, brightest, high energy, results-driven Rock Stars to join our team. We reward innovation, creativity and the ability to just GET STUFF DONE.

POSITION

Key Responsibilities:

* Developing, overseeing and executing initiatives to increase paid search traffic and revenue.
* Responsible for managing paid search campaigns around LendingTree products. This person will directly manage accounts, placements, ads and bidding under the direction of the team manager. He/she will also work with the product, creative, business intelligence and analytics teams to ideate, launch and track testing to optimize the funnel from impression through conversion, while contributing to the overall direction and monetization of the assigned vertical markets.
* Full funnel search marketing: strategy, ads, bids, landing pages, & reporting.
* Ownership of the structure, tactical direction, optimization, spend, and P&L of specific campaigns in the online lead aggregation space.
* Analyze and use data to make informed decisions on bids, ad copy, and landing page performance.
* Run reporting and communication of results/ideas within the marketing and product teams.
* Working closely with design and product/tech teams to streamline and optimize the consumer experience and conversion funnels for specific products and sites to be marketed.
* Research and communication of the competitive landscape for specific products to be marketed, including: landing page and conversion funnel paths, as well as insight into competitors' impact on our volume, cost and performance in the paid search space.

What you will do:

* Daily management of bids, spend and ROI.
* Ongoing testing and optimization of visitor experiences, including ad messaging, landing pages, while working closely with the design, product and analytics teams.
* Ongoing account optimization, including structure & targeting improvements (geo, demographic, audiences, day-parting, keyword and URL), search query mining, keyword expansion, negative keywords, and improvement of bid management processes.
* Meet all ongoing reporting requirements as needed to keep general managers and peers informed as appropriate.
* Work closely with vendors to ensure appropriate support, and to keep abreast of product releases and new available features.
* Conduct competitive analysis, prepare reports on findings, and share the results with others.

Experience/Training/Education:

* Bachelor's degree.
* 3-5 years of experience executing and optimizing direct response campaigns with a proven ability to maximize profit.
* Knowledge of running paid search campaigns on Google, Yahoo and Bing preferred. But if you have comparable experience in other channels or your analytical marketing IQ is off the charts that works too.
* Advanced knowledge of Excel.
* Knowledge of SQL is helpful.
* Ability to program in R/Python a plus
* Must be able to work with little supervision.
* Strong analytical and critical thinking skills. Leverage data to make intelligent, actionable business decisions.
* Act like an entrepreneur: be self-motivated, take calculated risks, execute on new ideas and see projects through start to finish.
* Hard-working, creative and eager to learn and expand knowledge of online direct marketing.
* Qualified applicants should possess the ability to independently develop ideas and strategies that lead to success and the growth of the business line overall. Strong analytical, communication and presentation skills.

About LendingTree, LLC.

LendingTree, LLC is the nation's number one online lending exchange, providing a marketplace that connects consumers with multiple lenders that compete for their business. Since inception, LendingTree has facilitated more than 20 million loan requests and $ 152 billion in closed loan transactions.

This company profile was created by AfterCollege and is about LendingTree, LLC.. This page is not endorsed by or affiliated with LendingTree, LLC.. For questions regarding company profiles, please email: care@aftercollege.com.