Experience:
No experience
Employment Type:
Full time
Posted:
5/20/2019
Job Category:
Marketing
Brand Manager
(This job is no longer available)
King's Hawaiian | Torrance, CA
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Job Description

THE POSITION

Leads and directs members of the brand team across various initiatives and projects related to several select King's Hawaiian products. Responsibilities will range from overall business management, to creative development to strategic planning and implementation. Ultimate job responsibility will be to effective brand building and business growth.

PRINCIPAL ACCOUNTABILITIES

Work with the overall team to create comprehensive strategic brand marketing plans

Take responsibility for implementing brand marketing programs that:

Strengthen overall brand image

Increase brand awareness, penetration and purchase frequency

Drive consumer takeaway at retail

Work with the internal team and creative agencies to develop consumer facing creative executions (including TV, print, radio, digital & social media, and entertainment partnerships)

Manage relationships with key vendors and cross-functional partners

Develop short- and long-term budgets for the portfolio of products.

Partner with sales to ensure key marketing programs are implemented at retail, with some specialty programs being created for select accounts.

Proactively monitor business performance and react to needs

Pursue new breakthrough ideas for driving the business.

Coach, develop, train and support a team of brand management professionals.

Establish clear succession and brand team growth plans.

Help manage an intern program with local business schools to ensure future marketing talent is identified and cultivated.

QUALIFICATIONS

Masters in Business Administration (MBA) preferred

5+ years of experience in CPG marketing

A track record of career progression in marketing organizations.

Working knowledge of general business administration practices and procedures.

Strong analytical, decision-making, influence, and communication skills.

Demonstrated creative prowess.

Working knowledge of food business in CPG industry.

Ability to effectively lead in privately owned / family environment ensuring alignment with stated Core Values

Effective and proven project management skills

Proven ability to build relationships and interface with all levels of individuals internal and external to the organization.

Team player with strong interpersonal skills and the ability to effectively interact both inside and outside the organization

Committed to continuous improvement in a dynamic industry

Flexible and willing to handle an ever changing work environment

Action-oriented with the ability to think and react quickly to changing circumstances

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About King's Hawaiian

Since 1988, the King's Hawaiian Bakery and Restaurant in Torrance has offered locals authentic Hawaiian delicacies and traditional mainland favorites. The unique menu offers a combination of breakfast, lunch, dinner and famous King's Hawaiian desserts. The kid friendly location also features a walk-in bakery filled with delectable cakes, confections and the King's Hawaiian family of bread and rolls. If you are looking to add a little aloha to your next event, full service catering is available.