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Experience:
0-1 years of experience
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Employment Type:
Intern/Co-op
Posted:
3/17/2015
Job Category:
Marketing
Industry:
Health Care & Medicine
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Direct Marketing - Undergraduate Internship
Kaiser Permanente | Oakland, California
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Job Description

Lay the groundwork for a dynamic future with an industry leader. At Kaiser Permanente, you'll forge lasting relationships with colleagues across the organization while enjoying the opportunity to grow your experience and hone your expertise on assignments that have real impact. Our interns have worked on everything from analyzing financial software and developing new marketing strategies, to designing mobile apps and helping clinicians improve care delivery. We want you to get the most out of your time hereand will give you projects that challenge you to think freely, question thoroughly, and explore deeply.

 

Essential Functions:
Contributing to a designated project or initiative to meet a KP business objective.
Report development and analytics.
Project management - planning, execution, and measurement.
Learning new applications needed to complete assignments or support the execution of business objectives.
Job shadowing in other functional areas.
Performing additional duties as required.

 

Department Overview:

The Search Strategy and Execution team sits in the Direct Marketing department, and is responsible for driving and implementing integrated search strategy for Kaiser Permanente.  We oversee the search campaign execution, including paid search, organic search and web presence optimization (local, social, content & video) across the organization.  We drive an aggressive innovation agenda to position KP at the forefront of search excellence.

 

Internship Project Summary:

The intern will assist the efforts to drive integrated search strategy across the organization, by working on various paid search projects in the team.  Specifically, the intern will assist in evaluating the performance of our paid search campaigns and make recommendations.  The intern will help us answer the questions: How are our paid search ads perform against industry best practices?  How do we improve the KP customer experience on search? 
 
The project will involve reviewing and evaluate the existing paid search ads across the line of business, including Medicare campaigns, Individual family, enterprise and brand campaigns.  The intern will research and analyze the cross line of business paid search campaigns, and develop a report that evaluate the KP paid search ads quality and provide actionable recommendations.
 

The intern will work with the SS&E team members closely, and gain hands-on experience of paid search as well as web analytics.   

Lay the groundwork for a dynamic future with an industry leader. At Kaiser Permanente, you'll forge lasting relationships with colleagues across the organization while enjoying the opportunity to grow your experience and hone your expertise on assignments that have real impact. Our interns have worked on everything from analyzing financial software and developing new marketing strategies, to designing mobile apps and helping clinicians improve care delivery. We want you to get the most out of your time hereand will give you projects that challenge you to think freely, question thoroughly, and explore deeply.

 

Essential Functions:
Contributing to a designated project or initiative to meet a KP business objective.
Report development and analytics.
Project management - planning, execution, and measurement.
Learning new applications needed to complete assignments or support the execution of business objectives.
Job shadowing in other functional areas.
Performing additional duties as required.

 

Department Overview:

The Search Strategy and Execution team sits in the Direct Marketing department, and is responsible for driving and implementing integrated search strategy for Kaiser Permanente.  We oversee the search campaign execution, including paid search, organic search and web presence optimization (local, social, content & video) across the organization.  We drive an aggressive innovation agenda to position KP at the forefront of search excellence.

 

Internship Project Summary:

The intern will assist the efforts to drive integrated search strategy across the organization, by working on various paid search projects in the team.  Specifically, the intern will assist in evaluating the performance of our paid search campaigns and make recommendations.  The intern will help us answer the questions: How are our paid search ads perform against industry best practices?  How do we improve the KP customer experience on search? 
 
The project will involve reviewing and evaluate the existing paid search ads across the line of business, including Medicare campaigns, Individual family, enterprise and brand campaigns.  The intern will research and analyze the cross line of business paid search campaigns, and develop a report that evaluate the KP paid search ads quality and provide actionable recommendations.
 

The intern will work with the SS&E team members closely, and gain hands-on experience of paid search as well as web analytics.   

Qualifications

Basic Qualifications:
Experience
N/A
Education
Pursuing a bachelor's degree or have graduated from an accredited university within the last year.
High School Diploma or General Education Development (GED) required.
License, Certification, Registration
N/A
 
Additional Requirements:
Aptitude to perform data and process analytics and formulating solutions
Working knowledge of MS Word, Excel, PowerPoint.

Marketing, advertising, business or statistics discipline
Highly interested in Paid search, SEO and Web Analytics
Strong desire to learn, and able to pick up new concepts quickly and apply them
Strong communication skills and team collaboration skills
Strong analytical skills.  Able to generate insights from data and provide actionable recommendations
Experience with Google AdWords/Analytics or Webtrends a plus


 

Preferred Qualifications:
3.0 GPA or above.
Advanced analytical and problem-solving skills.
Proven ability to build effective working relationships as well as strong interpersonal skills.
Excellent verbal and written communication skills
Ability to learn quickly and experience producing high quality work in short periods of time.

Basic Qualifications:
Experience
N/A
Education
Pursuing a bachelor's degree or have graduated from an accredited university within the last year.
High School Diploma or General Education Development (GED) required.
License, Certification, Registration
N/A
 
Additional Requirements:
Aptitude to perform data and process analytics and formulating solutions
Working knowledge of MS Word, Excel, PowerPoint.

Marketing, advertising, business or statistics discipline
Highly interested in Paid search, SEO and Web Analytics
Strong desire to learn, and able to pick up new concepts quickly and apply them
Strong communication skills and team collaboration skills
Strong analytical skills.  Able to generate insights from data and provide actionable recommendations
Experience with Google AdWords/Analytics or Webtrends a plus


 

Preferred Qualifications:
3.0 GPA or above.
Advanced analytical and problem-solving skills.
Proven ability to build effective working relationships as well as strong interpersonal skills.
Excellent verbal and written communication skills
Ability to learn quickly and experience producing high quality work in short periods of time.

About Kaiser Permanente

Company Description

Serving approximately 8.7 million members in nine states and the District of Columbia, Kaiser Permanente is America's leading nonprofit integrated health plan.

Kaiser Permanente's mission is to provide high-quality, affordable health care services to improve the health of our members and the communities we serve.

Our Northern California Region provides integrated health care services to approximately 3.2 million members. Approximately 4,400 physicians of The Permanente Medical Group provide services at 20 medical centers and numerous medical offices.

Company History

Founded in 1945, Kaiser Permanente is the nation’s largest not-for-profit health plan, serving more than 8.6 million members, with headquarters in Oakland, Calif. It comprises:

  1.   • Kaiser Foundation Health Plan, Inc.

  • Kaiser Foundation Hospitals and their subsidiaries

  • The Permanente Medical Groups.

At Kaiser Permanente, physicians are responsible for medical decisions. The Permanente Medical Groups, which provide care for Kaiser Permanente members, continuously develop and refine medical practices to help ensure that care is delivered in the most efficient and effective manner possible.

Kaiser Permanente’s creation resulted from the challenge of providing Americans medical care during the Great Depression and World War II, when most people could not afford to go to a doctor. Among the innovations it has brought to U.S. health care are:

  • prepaid health plans, which spread the cost to make it more affordable

  • physician group practice to maximize their abilities to care for patients

  • a focus on preventing illness as much as on caring for the sick

  • an organized delivery system, putting as many services as possible under one roof

Mission & Values

As a health care organization in the 21st century, we have a mission--to provide quality care for our members and their families, and to contribute to the well-being of our communities.

Working Here

When you bring your career to Kaiser Permanente, the work you do directly affects the health of millions. From the business people who shape our policies, to the IT professionals enabling life-saving data, to the nurses and physicians on the front line of patient care, everyone here has a role to play in the care continuum. Knowing you have a place in that process and witnessing the outcome of the work you do is empowering. It gives you a cause to stand behind. And it makes you feel proud of the work you do every day. When people witness the impact of their contributions, they excel. Together we have the power to make a difference.

Hiring Information

The first step in beginning your career search is to look for open jobs that match your skills, qualifications, and interests. Each posting includes a description of the position and the minimum required qualifications. Once you find a position you are interested in, register for an account and provide your information for consideration online.

Benefits

As an employee, you are eligible for benefits according to your full-time/part-time status and the number of hours scheduled to work per week. Benefits may vary based on your Kaiser Permanente region, position, scheduled hours, and representation by collective bargaining or employee groups, but generally include:

  • generous vacation, holiday, and sick leave

  • medical care (including prescriptions), vision, mental health, and dental care

  • disability and life insurance coverage

  • educational opportunities and tuition reimbursement

  • employee assistance programs

  • health care, dependent care, and transit spending account options

  • retirement plans

In addition, we believe in recognizing stellar performance and sponsor a variety of programs designed to reward our skilled, innovative, caring, and committed staff.

In short, at Kaiser Permanente, we understand that there is a direct correlation between happy employees and happy members. We take pride in the compassion and dedication of our employees and find many ways to reward their hard work. In return, our employees take pride in being a part of a collaborative, professional team focused on quality, service, and care.

Honors & Awards

Kaiser Permanente of Northern California has earned an "Excellent" rating from the National Committee for Quality Assurance (NCQA)-the nation's leading reviewer of health plan quality for consumers and employers. Excellent is the top rating granted by NCQA, which reviews satisfaction surveys, preventive measures, physician credentialing, member services and improvement initiatives.*

Both our Northern and Southern California regions were the only health plans in California identified by the NCQA in its list of the best health care programs in the Pacific States. (NCQA's The State of Health Care Quality 2003)

The Joint Commission on Accreditation of Healthcare Organizations accredits all Kaiser Foundation Hospitals in California.

For the seventh straight year, no other health plan has earned higher ratings from the California Cooperative Health Reporting Initiative on more measures than Kaiser Permanente. The annual ratings measure clinical quality and member satisfaction. (CCHRI Report on Quality 2003)

Our Northern California region received more three-star "Excellent" ratings than any other health plan surveyed by California's Office of the Patient Advocate on California's Quality of Care Report Card 2003-04.

* Commercial HMO and Medicare-contracted product lines: April 2003.